Mobile Marketing Strategies for Ecommerce Websites
According to CNN, Mobile devices are now accounting for almost 55 percent of nationwide internet usage in January of this year. The amount of users on smartphones and tablets continues to skyrocket, marketers can no longer think of targeting mobile as secondary to desktop digital media strategies. First and foremost, the website must be mobile and tablet friendly, in other words, responsive to all types and form factors for all kinds of devices including iPads, iPhones, Android smartphones and tablets with optimized user interface and user experience. A website which is not mobile friendly can not only damage a company’s