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Jerome McCarthy, in 1960, came up with a great idea on how to shrink all the components of any marketing strategy into Four P’s which includes Product, Price, Place, and Promotion. These 4P’s were very influential for students as well as marketing professionals for decades. But gradually the marketing policies changed and so did their relevant strategies. But the four P’s are still being treated as the Gospel, taught in almost all business and management institutions while their usage is dooming companies rather than enriching them. Among the four P’s, Promotion, Place and Price, are already redundant and do not

In this very competitive internet marketing place. it needs a constant effort to generate traffic to your site when there are some many competitors vying for the same piece of the pie. With the growth of search engines and social media networking, it is very important that your business have the proper placement and branding on the Internet. Social media and online networking is the newest form of building authority, respect, and popularity. Social Media Channels like Facebook, Twitter, Pinterest, Youtube, Instagram, and Linkedin have thus become a very important source of generating traffic and awareness of your website. It is a very

It is now a requisite for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe. There are feature rich e-commerce platform available in both open source and commercial e-commerce website solutions available in the market with simple basic features to fully functional robust feature-rich platforms. To find the right platform with all the feature and functions available for your business is a decision that must be taken with due appraisal of all the products available in the market. Here Is a List to Help

Amazon unveiled its first ever smartphone after four years of working on it diligently. The Fire phone is 4.7-inch long, boasts of 2.2GHz quad-core Snapdragon 800 processor, 2 GB RAM, an Adreno 330 graphics processor and runs on Amazon’s customized version of Android, called the Fire OS. Amazon has incorporated some new and risky features that may make all the difference. Amazon has incorporated “Dynamic Perspective” that creates an illusion of depth behind the screen. It is noticeable right on the lock screen, which has 18 options, from moving balloons to jungle and casino scenes. To create this 3-D effect or

  Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers to place more emphasis on the mobile web experience. As the portion of web traffic coming from mobile devices increases, users now expect to be able to browse on their phone or tablet just as easily as on a desktop. Google’s developers recommend that sites

E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they are dropping off.” It is even easier for e-retailers to collect more rough data on consumer behavior on their sites. Google is making it simpler to generate reports based on the data already collected. Using this cutting-edge tool in Google Analytics, ecommerce website businesses can