
How To Come Up With An Effective Marketing Strategy
Marketing strategy is not just about what you do today but a comprehensive and long-lasting action plan that aims at achieving the ultimate goal of any business. It is not about what you implement today but long term strategies to grow your business into a large scale venture. Marketing strategy is a general game plan and a long term, forward looking approach by any business or any company with the basic purpose of understanding customers’ needs and wants. Any marketing strategy starts by defining your target audience. This can be done by asking people involved in the actual sale as