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Ultimate Guide to E-commerce Marketing Automation

Deepak Wadhwani May 25, 2022

Table of Contents: What is Marketing Automation? Need for Marketing Automation Know your customers better Identifying trends Understand the ‘why’ factor Run hyper-Targeted campaigns The ROI of Marketing Automation Identify your goals Measure and track metrics Calculate your ROI E-commerce Marketing Automation Best E-commerce Marketing Automation Platforms Launch a Successful Marketing Automation Strategy Conclusion What is Marketing Automation? Are you looking for an autopilot mode for your marketing process? Marketing automation uses software that automates repetitive marketing tasks. Businesses can automate repetitive tasks like email marketing, marketing on social media, and even ad campaigns to save time and cost and

Ultimate Guide to E-commerce Promotion Ideas

Deepak Wadhwani May 23, 2022

Table of Contents: Introduction to E-commerce Promotion E-commerce Promotion Ideas to Boost Revenue Freebies & Add-ons to Boost Sales & ROI Special Offers & Events to Boost Brand Awareness 4 Benefits of E-commerce Promotion Conclusion – How to Sell More Online? Introduction to E-commerce Promotion Do you run an e-commerce store? Do you want to boost revenue? No matter how successful your e-commerce website is, you should always be looking for ways to improve your conversion rate and increase revenue by implementing promotions and online sales. Why should you use e-commerce promotion ideas? Promotions and special offers to potential customers

Introducing Shopify Audiences – A New Way to Find Customers

Deepak Wadhwani May 11, 2022

Table of Contents: Introduction Shopify could build its own advertising network Machine Learning Dynamic Ad targetting Custom audiences Introducing Shopify Audiences can help you identify customers who are most interested in your products. You can target these customers with ad campaigns based on their interests, making it convenient for reaching a specific group of people. Shopify assures that the data gathered from Facebook and Instagram is deleted once the export is complete. Shopify could build its own advertising network Shopify has several potential avenues to build its own advertising network, but currently, it does not have a native advertising platform.

Shopify Unite 2021 Annual Conference Highlights

Deepak Wadhwani May 11, 2022

Table of contents: Introduction 0% Revenue Share Annually on your First Million Dollars in the Shopify App Store Online Store 2.0 Extend Shopify Checkout through Apps Improved App Development Upgraded Storefront API Shopify Oxygen & Hydrogen Conclusion – Shopify in 2022 Introduction Brands creating unique customer experiences, backed by development teams who make those experiences possible using Shopify e-commerce are driving the future of commerce. Shopify announced the largest set of infrastructure innovations in Shopify’s history at Unite 2021, Shopify’s annual partner and developer conference, opening up a whole new world of customization for brands. Shopify is the most advanced

History of Netflix

Deepak Wadhwani May 10, 2022

History of Netflix 1997 – 1999 Netflix has been around for over two decades, revolutionizing the way people consume entertainment. If you’re wondering how long has Netflix been around, the company was founded in 1997 in Scotts Valley, California, by Marc Randolph and Reed Hastings. When was Netflix created? It officially launched in 1997 as an online DVD rental service with just 30 employees and a catalog of 925 DVD titles—nearly the entire collection of DVDs in print at the time. The history of Netflix is a masterclass in disruptive innovation. What started in 1997 as a modest DVD-by-mail business

Netflix Case Study – Billion-Dollar Subscription E-commerce

Deepak Wadhwani May 6, 2022

Table of contents: Introduction History of Netflix Netflix Originals Netflix Business Model Netflix Revenue Model Netflix Digital Marketing Model & Key Takeaways Artificial Intelligence for Better User Experience Lessons to Learn from Netflix Netflix Competitors Conclusion – Reasons for the Success of Netflix Introduction Netflix was founded by Reed Hastings and Marc Randolph and went live on August 29, 1997. Netflix started out as a per-rental model for each DVD but introduced a monthly subscription concept in September 1999. In 2007, Netflix launched its streaming service and allowed its subscribers to watch some of its movies and TV shows via

Ultimate Guide to Klaviyo Email and Marketing Automation

Deepak Wadhwani May 6, 2022

Table of Contents Introduction Are you an e-commerce business owner? Do you want to increase sales and drive traffic to your website? Klaviyo is a powerful email marketing and SMS automation platform that helps e-commerce businesses grow. As a leading Klaviyo marketing automation tool, it delivers engaging shopping experiences across owned channels such as email and SMS, making it suitable for both small businesses and enterprise brands. The best thing about Klaviyo is that it integrates with Shopify and Magento more deeply and better than other tools like Mailchimp or Omnisend. If you’re looking to work with a Klaviyo agency,

Ultimate Guide to Google Shopping for Merchants

Deepak Wadhwani April 26, 2022

Table of Contents: Introduction Benefits of Google Shopping for Merchants How to Add Products to Google Shopping? Create a Google Shopping Campaign Google Shopping & Shopify Integration Conclusion Introduction Google Shopping ad spend has increased by 38%. Plus, Google Shopping Ads now account for 65% of all Google ads clicks, and for as much as 85% of all retail ad clicks! This means that for ecommerce businesses in particular, Shopping ads work far better than normal text PPC ads. Are you running an e-commerce business? Would you like to increase your online sales? Google Shopping allows consumers to search, compare,

Callaway Golf Brand Case Study – Digital Transformation & Sport’s Revival

Deepak Wadhwani April 14, 2022

Table of contents: Introduction Brand Story of Callaway Golf Callaway Golf Brand’s Digital Transformation Ecommerce, Marketing & Tech Stack for Callaway Golf Buyer Persona of Callaway Golf Brand Conclusion Introduction Since the company’s inception in 1982, Callaway is known for creating cutting-edge equipment that helps golfers hit longer, straighter shots as well as controlled, higher-spinning shots around the green and accurate putts. Callaway Golf brand posted record revenues and solid net income in 2021 with the revival of the sport’s popularity following the pandemic, emerging e-commerce apparel sales, acquisition of Topgolf, and digital transformation. https://www.youtube.com/watch?v=OX6MZl9tzOw Callaway Golf brand is a

Levi’s Brand Case Study: Direct-to-Consumer Ecommerce

Deepak Wadhwani April 13, 2022

Table of Contents: Introduction Expansion Plans Direct to Consumer Strategies Consumer Behavior Data Personalization Product Customization Artificial Intelligence Levi’s Mobile App Conclusion Introduction An exceptional pair of jeans never goes out of style, and while apparel has evolved over the years, denim as a wardrobe staple remains timeless. Founded in 1853, by Levi Strauss himself, Levi Strauss & Co. has dominated the retail industry for over a century. Levi Strauss’ net sales reached approximately 5.76 billion U.S. dollars in 2021. Levi’s focused on selling directly through its own channels, both online and in stores since the closures of wholesalers like