
The Ultimate Guide to B2B2C Ecommerce
The Ultimate Guide to B2B2C Ecommerce Table of Contents What is B2B2C Ecommerce? Why are B2B Businesses Expanding to B2B2C? B2B2C vs Channel Partnerships vs Direct-to-Consumer Examples of B2B2C Partnerships Challenges of B2B2C Ecommerce Does B2B2C Make Sense for All B2B Ecommerce Businesses? B2B2C: 5 winning web strategies What is B2B2C Ecommerce? B2B2C (business to business to consumer) Ecommerce refers to a business model where Company 1 and Company 2 work together to sell their products or services to an end customer.  Why are B2B Businesses Expanding to B2B2C? Few B2B leaders can rapidly expand their business without influencing service levels