Internet Marketing

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Fast Facts About B2B Marketing Strategies

Deepak Wadhwani July 28, 2022

If you’re a newbie to B2B marketing, you may be wondering if there are any strategies that work. Here’s a quick rundown of four popular techniques. Some of the most effective B2B marketing strategies include Content marketing, Social media, Email marketing, and Video marketing. Read on to learn the difference between them. Ultimately, it’s your decision to choose which one works best for your business. And remember, the more relevant your content is to your buyers, the more likely they’ll purchase it. Content marketing When it comes to content marketing, there are a number of important things to keep in

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How To Come Up With An Effective Marketing Strategy

Deepak Wadhwani June 17, 2022

Marketing strategy is not just about what you do today but a comprehensive and long-lasting action plan that aims at achieving the ultimate goal of any business. It is not about what you implement today but long term strategies to grow your business into a large scale venture. Marketing strategy is a general game plan and a long term, forward looking approach by any business or any company with the basic purpose of understanding customers’ needs and wants. Any marketing strategy starts by defining your target audience. This can be done by asking people involved in the actual sale as

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Google I/O Highlights 2022

Deepak Wadhwani June 13, 2022

Table of Contents: Introduction Google Product Updates New Pixel 6A Release New Version of Google Pixel Watch Google Pixel 7 and 7 Pro Unleashed Google Announced Pixel Buds Pro The Next Google Glasses Google’s Premium Pixel Tablet  Improvements to Google Software & Services All New Android 13 The Latest Wear OS 3 New Chrome OS: Better Together New Design for Android Auto Language Additions to Google Translate Taking Google Maps to the Next Level Changes to Google Wallet Smarter Google Assistant Virtual Credit Cards in Chrome Better Understanding of Google Skin Tone  Other Notable Announcements Conclusion Introduction Google (Input/Output) I/O

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7 Powerful Ways to Increase Website Traffic

Deepak Wadhwani June 13, 2022

Website traffic means the number of people who view your website from search engines, directly, word of mouth, offline (print, TV, radio ads)  and social networks. It involves adding fresh content and being active in social networks. Some of important factors that search engines look for can be done effectively with a blog on your site to help improve your Search Engine Optimization (SEO) which includes on-page SEO -based on content/layout of your website and off-page SEO –  external sites that have links to your site.  These 7 powerful tips will surely help you increase your website traffic  1. Post Quality

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Marketing With Online Networks

Deepak Wadhwani February 1, 2022

Here are a few of the ways that you are able to utilize Social Networks to promote your company and you: You’ve two ears and one mouth; hear more than you babble. Through involvement in these communities, companies may learn about consumer interests and responses with a frankness seldom discovered in focus groups and surveys. If becoming an authority in your area is part of your marketing technique, social networks provide you a much more approachable outlet than the media. You are able to speak up in an e-zine, discussion forum, or blog, and reach 100s or 1000s of individuals.

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marketing funnel

How to Create a Powerful Marketing Funnel Step by Step

Deepak Wadhwani August 9, 2021

Table of Contents What Is a Marketing Funnel? Why is Marketing Funnel Important? Stages of Marketing Funnel How to Create a Powerful Marketing Funnel Step by Step Conclusion The marketing funnel and its impact have become a trending topic in the marketing field. There are questions about how it can help increase sales or improve the company’s marketing process. It occupies an important position in the purchase process of consumers. Therefore, marketers are facing changes and challenges in the modern era. Customers want to concentrate everything in one place. Marketers set up a marketing funnel to bring conversions. It can

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internet marketing

How to Optimize Your Internet Marketing Funnel

Deepak Wadhwani June 16, 2021

TABLE OF CONTENTS What is funnel optimization Why is funnel optimization important How to optimize your internet marketing funnels Know your audience Use an omnichannel approach Setup Google Analytics goals Analyze your landing pages Reviews and customer stories Create valuable content Referrals and retention Conclusion What is Funnel Optimization? Funnel optimization is a process of streamlining your marketing funnel for achieving the high conversion rates, acquisition, and retention of customers. It is a tactical approach to conversion rate optimization that increases the conversion rate of leads. Research by Marketo shows that 50% of prospects aren’t ready to make a buying

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Internet Marketing for Lead Generation B2B & B2C

Deepak Wadhwani June 10, 2021

Lead generation is the generation of interest or inquiry into services or products. It is the subset of online marketing efforts based on results oriented integrated marketing techniques like Conversion Optimization, SEO, PPC, Email Marketing, Media Buying, Social Media, Video Marketing & more. All these will drive quality leads and in turn boost sales. Some of the Internet Marketing Online Methods to get Leads are the following: SEO & Content – A Long Term Technique To Get Leads: Search Engine Optimization (SEO) is a combined effort of on-page, off-page optimization and is a great way to get more leads. Since

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The Ultimate Guide to Developing a Go-to-Market Strategy

Deepak Wadhwani May 7, 2021

Table of Contents What is a Go-To-Market Strategy? What is the importance of a Go-To-Market Strategy? How to build major components of a Go-To-Market Strategy? How to build a Go-To-Market strategy? Identify target markets Identify target customers Understand brand position Define unique value proposition Select marketing channels Set your budget Outline sales strategy Put together your marketing strategy  Final thoughts Imagine you own a business and plan to reveal a new product in the market. You obviously will consider certain factors before and after launch to make sure your business is successful. It’s important to have a solid marketing plan

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Ultimate Guide To Revenue Operations

Deepak Wadhwani March 10, 2021

Table of contents: What is revenue operations? Benefits of revenue operations Roles and responsibilities of RevOps Key metrics of revenue operations How to implement revenue operations Conclusion What is Revenue Operations? Revenue Operations or RevOps is responsible for aligning the operations functions supporting the sales, marketing, and customer service organizations. RevOps ensures accountability and streamlines activities in organizations to drive revenue. Revenue operations supports the marketing team by providing them with a single unified view of customer experience. It helps businesses to: Optimize their sales and marketing funnel Drive high-quality leads Increase revenue Benefits Of Revenue Operations: RevOps helped many

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