Digital Marketing Essentials: An Overview of 6 Important Channels

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Digital Marketing Essentials: An Overview of 6 Important Channels

Table of Contents

  • What is digital marketing?
  • Effective Digital Marketing Channels;
  • 1. Social media marketing
  • 2. Email marketing
  • 3. SEO
  • 4. Content marketing
  • 5. PPC / Search Paid
  • 6. Direct Marketing
  • Easily Create a Solid Digital Marketing Strategy

In terms of ecommerce success, opening an online store is just part of the battle. Marketers should encourage their website to increase traffic, which ultimately leads to sales.

This is where digital marketing essentials comes into play. Digital marketing services is a great way to make your product and products more responsive, gain the trust of your audience, and pressure people in your online store to make one last purchase, and then come back to buy more products in the future.

When it comes to strategies, digital marketing is a very powerful tool for e-commerce products. Instead of spreading them and trying all the channels at once, it is better to start on purpose. Think about your business goals, budget, and target audience. Let’s take a look at how we can use digital marketing to promote your online business.

digital marketing esentials

What is Digital Marketing?

Digital marketing is the act of promoting products, brands and services through paid and creative payment campaigns on online platforms. Digital marketing includes almost any online promotion for e-commerce business.

Brands don’t have to be the ones who post information — smart products online and allow their customers to speak for them. So, when customers post enthusiastic reviews about your products online or actively advertise your product on social media, these examples are also a way for digital marketing.

More than three quarters of businesses actively use advertising services to promote their products. The most common advertising goals of these companies include increasing product knowledge, sales, engagement, potential customers and revenue – all of which can be achieved through digital marketing strategies.

 

Effective Digital Marketing Channels

 

  1. Social Media Marketing

Social media marketing uses Facebook, Twitter, Linkedin, Instagram and other social media platforms to help organizations succeed. You can use it to promote your products, build brand awareness, attract current and potential buyers, and increase website traffic.

Since all sorts of people use social media, it can be a channel that works well in a variety of industries. There are more than 3.6 billion social media users worldwide, so no matter what product you sell, your target audience is likely to work on social media. 54% of social media users use their platform to do product research. It is not surprising, therefore, that retail outlets, colleges and universities, bars and restaurants, newspapers and magazines often use social media to their advantage.

Tips for Social Media Marketing Success

  • Explore the various frequencies, times of day, and days of the week to determine what works best for your target audience.
  • Post your social media platform everywhere: on your website, email, and staff signatures so people can easily follow your product.
  • Customize your social media content on each platform. What works on Facebook may not work on Instagram.
  1. Email Marketing

Email marketing includes sending educational and promotional emails with solutions like Adobe’s Marketo Engage to build relationships, convert potential buyers into customers, and convert one-time buyers into loyal customers. Emails in an email marketing campaign can promote upcoming discounts, sales and offers, attract your audience to interesting blog posts, or pass on general information about your company.

  • 59% of respondents said that marketing emails influence their purchasing decisions and prove that the channel is an effective way to sell products and services.
  • Emails are very powerful when appropriate — highly open emails related to hobbies. Sending them on time is also very effective.

Hospitality companies, retailers, and luxury products often take full advantage of email marketing, but the affordable and easy-to-use features make it useful for any business.

 

Tips for Email Marketing Success

  • Examine the lines of various topics to determine which ones lead to higher open rates and conversion rates.
  • Avoid using all caps because it will make you look like you are shouting at the audience rather than trying to help them.
  • Keep your email short, fun, and up to date. Most people do not read the text passages on the passage.

 

  1. SEO

Search Engine Optimization (SEO) refers to the process of optimizing your website to get higher search engine rankings and increase live traffic. Although there are many SEO techniques, the most common ones include keyword and meta optimization, content creation, and link building.

68% of online experience starts with search engines, so the main purpose of SEO is to bring in the right visitors to your website so that you can eventually convert them to customers. The fact that 90.63% of web pages do not receive any search traffic from Google indicates that if you want your website to bring you customers, then a reliable SEO strategy is very important. No matter where you are in the business or the industry, SEO can help you thrive physically.

 

Tips for SEO Success

  • Establish high quality backlinks through guest blogs, and reaching sites with directories.
  • Good SEO practices are constantly changing, so please subscribe to the newsletter and read websites like Search Engine Journal and Search Engine Land to keep up with the latest developments.
  • Always add continuous, high-quality content to show search engines that you are an authoritative source that deserves high ranking.
  1. Content Marketing

Content marketing uses high quality content to answer questions and help your target audience make informed decisions. It has little information and is very instructive. Some of the most common types of content marketing assets include blog posts, landing pages, white papers, e-books, case studies, and infographics.

Compared to traditional marketing channels, content marketing generates potential customers three times per dollar and reduces costs by 62%. After customers have read the blog, 61% of them will eventually make a purchase, proving the value of the information content. If your company solves a complex problem, expands a new market, or tries to prove or disprove a particular idea, content marketing is the way to go.

 

Tips for Success in Content Marketing

Make sure your content is consistent with your brand voice. Your report should not have completely different information from a blog post, even if the way you present the information (“tone”) is different.

Use data such as open rate, popularity, repetition, and generated traffic to measure the success of your content and adjust it where necessary.

Use headings, bold text, and images to intelligently format your content to make it more attractive and scanned.

 

  1. PPC / Search Paid

Pay per click or paid search is the process of purchasing search engine ads to get relevant website traffic. While Google AdWords is the most popular way to participate in this channel, you can also try Facebook Ads, Bing Ads, and Yahoo Gemini.

Every time someone clicks on your ad, you have to pay a price — the price depends on the keywords you set. In most cases, the more common your keywords are, the higher your advertising costs.

For example, “handbags” can be more expensive than “cheap women’s leather bags”. You will be able to use a variety of metrics to measure the results of paid search campaigns.

  • According to a Google report, companies can earn $ 2 off of every $ 1 spent on Google ads. In addition, the 41% click rate goes to the top 3 paid ads on the search results page. As people search almost everything online, no matter what you want to sell or achieve, you can benefit from this channel.

 

Successful Paid Search Tips

  • Make sure your ads direct users to the appropriate landing pages that allow conversion.
  • Always check and prepare a separate copy of the ad, keywords, bidding strategies, and landing pages.
  • Use tools like Ahrefs or SpyFu to understand the types of keywords your competitors are bidding on.
  1. Direct Marketing 

Direct marketing is more than just any type of promotional activity that involves direct communication with customers. Emails, flyers, catalogs, telemarketing, and event marketing are all examples of specific marketing strategies that convey information about products or services. Some forms of digital marketing focus on product information, while direct marketing encourages customers to take action. This action could be subscribing to an email list, arranging a consultation, or making a purchase.

You may be surprised to find that if potential buyers have never partnered with your company before, they are 15% more likely to respond to very large emails. In addition, 73% of US customers said they preferred to contact the product via direct mail because they can read it at any time. If you are a small or medium-sized company with very low or no product awareness and a limited budget, direct marketing is worth considering.

 

Tips for Direct Marketing Success

  • No matter how you choose to use direct marketing, customization is important. Customers should be able to communicate your message easily.
  • Make sure your content is simple and clear. It should be clear that you want your customers to take certain steps.
  • Develop solutions, not products or services. Many customers are interested in how your product can help them, rather than how many features it contains.

Easily Create a Solid Digital Marketing Strategy

Regardless of your target audience, offerings, or purpose, digital marketing strategies can help you take your business to the next level. Powerful tools like Marketo Engage can help you run various channels and track your success. Use it to automate and maximize your marketing efforts at all levels

We have been providing Integrated Web-based Technology & Digital Marketing Solutions based on our Marketing platform since 1996.

PROS is a digital marketing agency in San Diego, California. PROS has delivered digital marketing solutions for all types of industries including manufacturing, banking, finance, legal, healthcare, SaaS, e-commerce consumer goods, utilities, etc. Get More leads, More sales. More revenue. with digital marketing services and advertising solutions from PROS. 

Contact us today. 

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