« Back to Glossary Index
Broken links, also known as dead links, are hyperlinks that no longer work because the target page is missing, deleted, or moved.
- Common Causes:
- The destination URL has changed (404 Error).
- The linked page no longer exists.
- Incorrect or outdated URL entry.
- Impact:
- Negative user experience (frustrates visitors).
- Hurts SEO rankings (search engines devalue sites with excessive broken links).
- Loss of credibility and traffic.
- How to Fix:
- Regularly audit the website using tools like Google Search Console or Ahrefs.
- Update or redirect links to relevant pages.
