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Conversion rate optimization (CRO) is the process of enabling people to take action when they visit a website. By designing and modifying certain elements of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave.
Conversion is one such imperative step that you will need as you develop your business and increase your revenue. Every e-commerce website prioritizes conversions because revenue is an essential metric for all e-commerce stores. You need to optimize the conversion rate for your website.
A CRO strategy boosts traffic, leads, and customer signups, hence increasing revenue. The conversion rate is the percentage of visitors who complete the desired action.
