Businesses are adopting new sorts of material to diversify their online marketing efforts, and eBooks are becoming increasingly popular. According to research, 32% of B2B businesses and 28% of B2C businesses plan to employ eBooks in their content marketing. There is also a growing understanding that eBooks are effective for both corporate and consumer-facing businesses, with roughly 55% of marketers approving of the format.
Why Create an eBook?
These are long-form essays, similar to whitepapers, that go into complex issues in depth. When marketers want to provide detailed, yet approachable tools for their consumers and prospects, eBooks are a better option. These formats are best suited for long outlines that cover a wide range of topics, step-by-step playbooks, or multi-sectioned how-to instructions.
