« Back to Glossary Index
« Back to Glossary Index
Email marketing is the process of directly communicating a message to a group of people using email. This can be done using a customer database or sold lists and the main objective is to encourage customer loyalty and repeat business, customer acquisition or advertisements/offers.
Email campaigns are created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.
Related Articles: