Businesses create content with the aim of improving their search engine rankings and increasing popularity among online audiences. Keywords are one of the most critical aspects of SEO and content marketing strategies.
These words can be gradually added into posts on a website as part of content marketing. However, in order to keep site visitors interested, it’s important that they understand these terms. Internal linking will minimize bounce rates while also guiding visitors through conversion funnels by directing them to landing pages with definitions of industry words.
Keyword Density:
The frequency at which content marketing articles include the keywords or search phrases that an organization has chosen to use as part of its keyword strategy is referred to as keyword density.
