New media marketing includes many different resources, including display advertising and social media. The goal of all new media marketing is to engage consumers with the brand, in a way that raises awareness and engages in sales.
Businesses are evolving into new media marketing platforms. New media marketing embraces technology while interacting with brands, service, production and sales relationships.
What Constitutes New Media
As the web has become the starting point for communication, research, and other tasks for marketers, its focus has shifted to promoting a complete web presence. This too is constantly changing. As new technology is developed and widely adopted, what is considered new continues in shape. Once upon a time, DVDs and CDs were the only option to watch movies and listen to music. Now, streaming services like Netflix and Spotify are more popular.
Just a few examples of new media include:
- Website
- Internet Search
- Social Media
- Online forums
- Blogs
With new media marketing, a business can transform into a digital channel marketing platform, and it is effective in reaching consumers and business buyers. According to research from the Acquity Group, B2B and B2C companies can reach a large audience through various new media..
Measuring New Media Marketing Strategies ROI
New media marketing is a changing endeavour for businesses. Here are just a few of the areas where brands are growing online.
- Video Marketing Businesses
- Infographic Marketing
- Search Engine Optimization
- Social Media Marketing
