Search engine optimization is a technique to get organic search results to a website. SEO targets unpaid traffic rather than direct traffic or targeted traffic. Unpaid traffic can start with a variety of searches, including image search, video search, and knowledge search engines.
SEO is about making small changes to certain parts of your website. When viewed individually, these changes may feel like increasing improvements, but when combined with other optimizations, they can have a significant impact on your site’s user experience, performance, traffic and conversions.
On-Page and Off-Page SEO
On-page SEO is the practice of optimizing webpage content for search engines and users. Onpage SEO factors include:
- Keyword Optimisation
- Title Tags
- Meta Description
- Alt Text
- URL Structure
- Internal Linking
Off-page SEO is a technique done outside of your website with the potential to affect search engine rankings. One of the prominent off-page SEO techniques is backlinking. Other off-page SEO factors include:
- Local SEO
- Affiliate Marketing
- Social Signals
- Domain Authority
