SXO

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Search Experience Optimization (SXO) is a new, more comprehensive approach to website optimization that combines traditional SEO tactics with best practices for the user experience.

In general, optimizing the user experience (UX) focuses on improving success measurement. These metrics may be based on converting users into buyers, collecting email addresses, creating page views, or attracting users to click on ads.

These are your metrics, not Google’s. They are your customers, not Google’s. With SXO, you need to focus on the Google user. This experiment starts and ends on Google.

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