Webinars are tutorials, workshops or other presentations that are broadcast via the web. Webinars are usually conducted through web conferences and are educational, allowing companies to directly show potential or existing customers the value of their products, services and expertise without having to spend money to meet them.
64% of marketers in the On24 study said they held webinars to promote their brands, while 19% of brands in the BrightEdge survey said that webinars are the most valuable part of their content marketing strategy.
Webinars are usually in the form of slides. Although webinar marketing is an important tool for generating potential customers, the webinar itself must be rich in information and able to meet the learning needs of customers or potential customers.
Webinars enable speakers from hosting organizations/companies to share PowerPoint presentations, videos, web pages, or other multimedia content with audiences worldwide.
The topic of the webinar should focus on your general ideas expressed in other forms of content, with the main difference being the content delivered. The webinar should focus on key messages or ideas where your audience has expressed interest in understanding.
Webinars usually have audio and video components. The visual components of the webinar are shared via web conferencing tools or Internet browsers. The audio portion of the webinar is usually broadcast through the viewer’s computer (via speakers and a media player) or telephone.
