White papers are long-form content that includes original research or compiled research to provide trend insights and best practices.
White paper marketing has become an active part of plans aimed at establishing a business as a niche authority in selected industries and is also considered effective for SEO and potential customers. PROS is Digital Marketing for Technology company in San Diego
- 67% of the readers of the white paper stated that they would like to understand the sponsor’s solution.
Many companies that use white paper marketing require anyone who wants to access the content to fill in a form indicating their industry, occupation, income level, and other biographical information to establish potential customer channels and collect target data for future content marketing. In addition, marketing white papers and other lengthy reports are sometimes published behind paid columns to directly generate revenue.
Creating white papers allows the company to display its expertise in a certain space. When people share links to the white paper or mainstream media coverage information in the white paper, the content helps establish inbound links and increase website traffic.
Link: https://youtu.be/YeNmiKak23I
