Table of Contents
Introduction
Google Core Updates are changes to the algorithm that Google uses to rank websites in search results. These updates are designed to improve the quality of search results by rewarding websites that provide high-quality content and penalizing those that do not.
The August 2023 Core Update is the second major core update of 2023. It was released on August 22, 2023, and is expected to take up to two weeks to fully roll out.
The Google August 2023 Core Update is a broad update that affects all websites in all languages. It is designed to improve the quality of search results by rewarding websites that provide high-quality content and user experience.
Google’s August 2023 Core Update: Key Details Unveiled
Get up to speed with the latest on the Google August 2023 Broad Core Update:
- Name: Google August 2023 Broad Core Update
- Launch: Unveiled on August 22, 2023, approximately 1:30 pm ET
- Rollout: Expected to unfold over one to two weeks
- Scope: Encompasses all content types
- Impact: A boost for exceptional web pages, not a penalty
- Global Reach: A worldwide update spanning all regions and languages
- Effect: Although exact query percentages aren’t disclosed, the update seems to resemble previous wide-reaching core updates with swift impact
- Influence: Extends to Google Discover, feature snippets, and more
- Recovery: Websites hit by the update should consider aligning with Google’s core update guidance to enhance their content
- Algorithm Refreshes: Periodic tweaks might occur, possibly without explicit announcements
Google considers a variety of factors when ranking websites in search results, including:
- Content quality: Google rewards websites that provide high-quality content that is relevant to the user’s query. This includes content that is well-written, informative, and up-to-date.
- Expertise, authority, and trustworthiness (E-A-T): Google also considers the E-A-T of a website when ranking it in search results. E-A-T refers to the website’s perceived expertise, authority, and trustworthiness in a particular subject area.
- Mobile-friendliness: Google rewards websites that are mobile-friendly. This means that the website should be easy to use on a mobile device, such as a smartphone or tablet.
- Security: Google rewards websites that are secure. This means that the website should have a valid SSL certificate and should be protected from malware and other security threats.
- User experience: Google also considers the user experience of a website when ranking it in search results. This includes factors such as the website’s loading speed, the use of clear and concise language, and the overall layout and design of the website.
Conclusion
The Google August 2023 Core Update is a major change to the algorithm that Google uses to rank websites in search results. It is important to understand the factors that Google considers in this update and to take steps to improve your website’s ranking. By following the tips in this blog, you can improve your website’s ranking and ensure that your website is visible to more users.
Meerashri Thakar is a Digital Marketer and Content Marketing specialist with experience in generating SEO-optimized content and has made content on Product, Shopify, Drupal, Digital Marketing, etc.
