Google Business Profile

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Get a Quote
PROS PAGE BANNER IMAGE
Post Views: 2792

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Table of Content

  • The new name
  • Another new name you say?
  • Google My Business going away
  • New features
  • How do you manage your business
  • Performance Planner

Google redesigned “Google My Business” as a “Google Business Profile” because it works to bring more business profile management functions from the “Google My Business” app to Google Search, Google Maps and those respective Apps.

The New Name

Google Business Profile will be the new name for “Google My Business”. Google has stated that the reason for the new name is “to make things easier” and that sometime by 2022, Google will completely eliminate the “Google My Business” app.

 

Another new name you say?

We now call it the Google Business Profile. Prior to that, it was called Google My Business. Before that, it was Google Places. Before that, it was Google+ Local. Before that, it was Google Places. And then before that I thought it’s just a Google site. Yes, there are already many names for local business management products, and I think I even forgot some of the previous brand names.

“Google My Business” Going Away

What does it mean that the word “Google My Business” will soon disappear? However, Google encourages companies to manage their listings directly on Google Search or Google Maps using the web interface or mobile application. Yes, for a long time, Google allowed companies to manage their personal listing directly from search results or directly from Google Maps. Google now claims to prefer single-listed companies to manage their companies in search or mapping. Not in the old Google My Business console.

Google has stated that the existing “Google My Business” web information will be adapted to support large businesses with multiple locations, and will be renamed “Business Profile Manager.” Google will redirect and rename the “Google My Business” web interface. In fact, I personally use google.com/places to direct it to google.com/business.

If you manage multiple areas of your business and / or manage local SEO for multiple businesses, you will continue to use links such as “Google My Business” and will be renamed “Business Profile Manager” in the future. In the next few months, the Business Profile Manager may change.

New Features

Google has also announced new features with this announcement. New features include:

  • Search and verify your Google business profile directly in Google Search and Google Maps
  • Call records officially launched in the United States and Canada (for more information, please click here)
  • You can send messages directly from Google Search (click here for more details)
  • You can control the receipt for reading the message in Google Search and Maps

 

How do you manage your business?

You can only search for your business name in Google Search or Google Business Maps, or search “My Business” in Google Search to see which businesses you have sought and verified.

 

Performance Planner

In addition to these issues, Google Ads lets you use Performance Planner to plan your local campaign budget. Performance Planner is a tool that allows you to plan your spending on advertising and see how changes in your campaign can affect key metrics and overall performance. This tool lets you view campaign predictions, evaluate results by adjusting campaign settings, understand seasonal opportunities, and manage budgets across all accounts and campaigns.

Pros Logo White

Scroll to Top