A PERFECT MIX OF MARKETING & TECHNOLOGY
WHAT WE DO
- Conversion Optimization
- Custom Feature Development
- Custom Extensions & Apps
- Dawn Theme Customization
- Shopify Consulting
- Shopify Design UI/UX
- Shopify Integrations
- Shopify Maintenance & Support
- Shopify Migration
- Shopify Plus Development
- Shopify Store Setup
- Theme Customization
Google Shopping
Advertise your products on Google Shopping to increase sales, leads, and traffic. Google Shopping offers customers the chance to browse several products depending on their search query. It is also beneficial for retailers as customers, after clicking on a product link, are taken back to the retailer’s site.
What Is Google Shopping?
It is a Google service that the customers use to look for, compare, and buy products from several retailers and the retailers use to advertise their products. Google Shopping was launched in 2002 with the name Froogle and the, it just indexed product data depending on certain search terms. It became a paid advertising model in 2010 and now retailers had to pay to be featured in the Google Shopping search results.
Why Use Google Shopping?
It adds a visual touch to what could have been a text-heavy surfing and shopping experience. You can come up several times in Google SERPs as a website result, a text-only PPC result, and a shopping result with the help of Google Shopping. Google Shopping can have much higher conversion rates than text ads.Â
The innovations in Smart bidding and targeting tools, enhanced inventory, and other functionalities have increased the effectiveness of your shopping campaigns and have made Google Shopping Ads an extremely efficient channel for generating revenue for any retailer. Your products need to be advertised in the Google Shopping results. Add this tool to your marketing repertoire to increase your website traffic, give you leads and sales.
What Are Google Shopping Ads?
They are product-based ads that come up for product searches throughout Google and Google Shopping. Google Shopping Ads or Product Listing Ads (PLAs) include a product image, price, and brand. This efficient marketing channel allows you to reach customer specific-search queries with clickable images at the top of the search results.
Google has been adding powerful capabilities to Google Shopping Campaigns over the years, including Showcase Shopping, Local Inventory Ads, Smart Shopping campaigns, new smart bidding strategies, and more. Arrange a product feed that links with your Google Merchant Center and get started with creating Shopping Ads.
What Are Google Smart Shopping Campaigns?
Smart Shopping campaigns make advertising on Google Ads easier with the help of automated bidding, creative ad customizations, and ad placements depending on Google’s machine learning. Both Product Shopping ads as well as display ads are a part of smart shopping campaigns and they show on the Google Search Network, Display Network, YouTube, and Gmail. Businesses with smaller bandwidth create product listing ads with nominal assets and input needed with the help of smart shopping.
What Is Google’s Merchant Center?
Shopping Campaigns can seem complex if you’re accustomed to search campaigns where you are using keyword-level bidding. Google Merchant Center is where your product data (the list of products you sell) feeds live. This list should be in a special format needed by Google with numerous features that explain your products. You don’t have to write text ads as it is done for search campaigns. Here shopping ads are automatically created with the help of the data in your feed.
Client Testimonials
Trusted By Hundreds Of Clients & Millions Of Users Worldwide
"I highly recommend them."
Thanks to PROS, the client experienced an instant boost in transactions, conversions, revenue, and average session duration. They also witnessed a significant decrease in bounce rate. The service provider's timeliness, excellent communication, support, and fair pricing were commendable.
We're also impressed with their work on marketing and design work for ads and landing pages.
PROS has built many custom features on their platform that led to over 6,000 users in one month since its launch. They have an impressive marketing and design skills that was associated well with the client's products. Furthermore, they've had over 120,000 impressions and thousands of page views.
Their organic ability to be flexible with laid plans was impressive...
The campaigns have resulted in enhanced lead generation within an efficient period of time. All team members are highly accessible and responsive. They are easy to work with.
