William Crapo Durant was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet

History of General Motors: An American Automotive Legend

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General Motors, founded in 1908, is one of the largest automobile manufacturers in the world. With its headquarters in Detroit, Michigan, General Motors produces vehicles in 37 countries under various brands, including Chevrolet, GMC, Cadillac, and Buick.

Many great cars have come out of its assembly plants, including many classics that paved the way for the cars, trucks, and SUVs that are driven today. The advancements developed throughout the years have been incredible, leading up to the electric car revolution of this decade. Before the plug-in car was even a thought, though, old classics ruled the roads. Let’s take a look at some of the best GM classic cars ever made.

General Motors Brands Owned
General Motors Brands Owned

The General Motors Heritage Collection consists of approximately 600 cars and trucks. Vehicles shown include General Motors industry firsts, critical technical experiments, concept cars, exceptional interest styling/performance disposable, notable race cars, and milestone production vehicles.

The General Motors Heritage Collection is constantly changing as they acquire new vehicles to fully express the GM product story over the past 100 years.

Key Stats

  • By the 1920s, General Motors had become the world’s largest automobile manufacturer, with a market share of over 40%
  • The number of vehicles sold in 2020 was approximately 6.8 million.
  • A Chevy is sold every 8.33 seconds
  • GM is one of the largest vehicle manufacturers and marketers in the world, with operations on six continents
  • The number of brands under General Motors: Chevrolet, Buick, GMC, and Cadillac
  • The number of employees is approximately 155,000
  • GM’s full-year 2022 revenue was $156.7 billion
1958 Cadillac Eldorado
1958 Cadillac Eldorado

History of General Motors

At the start of the 20th century, there were less than 8,000 cars in the US, many of them were powered by steam or electricity, while others had gas engines.

General Motors was founded in 1908 by William “Billy” Durant, who had started out as a manufacturer of horse-drawn vehicles. GM initially only owned the Buick Motor Company but later acquired more than 20 other companies including Oldsmobile, Cadillac, Oakland – today known as Pontiac – Germany’s Opel, Chevrolet and Vauxhall.

During World War II, General Motors produced military vehicles and aircraft engines, contributing significantly to the war effort. In the post-war years, General Motors continued to expand its global reach, opening factories in Europe and Asia.

William Crapo Durant was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet
William Crapo Durant Co-founder of General Motors and Chevrolet
  • General Motors (GM) is a renowned automobile manufacturing company with a rich history spanning more than a century. Founded in 1908 in Flint, Michigan by William C. Durant, GM merged with several companies, including Buick, Oldsmobile, and Cadillac.

  • In 1911, Chevrolet was acquired by GM, becoming one of its most successful brands. GM revolutionized the industry in 1915 with the introduction of the electric self-starter.

  • In the 1920s, the company became the largest automobile manufacturer in the world, thanks to assembly line production techniques. During the Great Depression, GM remained profitable by diversifying into other industries. GM became a major supplier to the US military during World War II in the 1940s.

57 Chevy
The 1957 Chevrolet Bel Air Sport Sedan was one of the most iconic cars of the 1950s.
  • In the 1950s, GM continued to dominate the American automobile market with brands such as Chevrolet, Pontiac, and Cadillac. In the 1960s, GM introduced groundbreaking models, such as the Chevrolet Camaro and the Pontiac GTO. In the 1970s, GM faced challenges with the fuel crisis and increased competition from foreign manufacturers.

  • In the 1980s and 1990s, GM responded with new technologies and innovations, such as the Saturn brand and the EV1 electric car. The company also expanded into international markets, acquiring brands such as Opel and Saab.

  • In 2009, GM filed for bankruptcy and was restructured with the help of the US government. The company emerged from bankruptcy as a leaner, more focused organization, with a renewed commitment to sustainability and innovation. 
Classic Hummer
The classic Hummer Bumblebee used in transformers movie
  • The company has also made significant investments in electric vehicle production and plans to introduce 30 new electric vehicle models by 2025.
  • In 2021, General Motors announced a new global strategy called “EV1” which includes plans to increase electric vehicle sales, improve vehicle connectivity, and expand its presence in the Chinese market. 

Today GM is one of the world’s leading automobile manufacturers, with brands such as Chevrolet, Cadillac, and GMC, and a commitment to electric and autonomous vehicles

Brands

General Motors (GM) is an American multinational corporation that manufactures and sells automobiles and related parts across the world. The company has a long and rich history of producing some of the most iconic and popular brands in the automotive industry.

General Motors has a diverse range of brands, each catering to different customer needs and preferences. Here are some of the main brands under General Motors:

Chevrolet – the largest brand of General Motors, which produces a wide range of vehicles, including cars, trucks, SUVs, and electric vehicles.

General Motors Chevrolet Camaro is a classic American muscle car that was first introduced in 1966 as a response to the success of the Ford Mustang.
1958 Chevrolet Corvette

Chevrolet Camaro

The Chevrolet Camaro is a classic American muscle car that has been popular since its introduction in 1966.

  • Designed to compete with other iconic cars of the era such as the Ford Mustang and Dodge Challenger, the Camaro quickly became known for its powerful engine, sleek design, and impressive performance.
Chevrolet Camaro SS
The Chevrolet Camaro SS "SS" stands for "Super Sport
Chevrolet Corvettein fast and Furious movie
Chevrolet Corvette in Fast and Furious movie
  • Over the years, the Camaro has gone through several redesigns and updates, with the latest model offering cutting-edge technology and advanced features.
  •  The 2021 Camaro comes in a variety of models, including the LS, LT, SS, and ZL1, each offering unique features and performance capabilities.
  • The car also boasts a range of advanced features, including a touchscreen infotainment system, Apple CarPlay and Android Auto compatibility, and a rearview camera.
  •  With its combination of power, performance, and style, the Chevrolet Camaro remains a beloved classic that continues to turn heads and inspire drivers around the world.
Chevy Camaro featured in Transformer movie
Chevy Camaro featured in Transformer movie

Chevrolet Corvette 

The Chevrolet Corvette is a high-performance sports car that has been a favorite among car enthusiasts since its introduction in 1953. 

The Chevrolet Corvette Sting Ray is a classic sports car that was first introduced in 1963 and has gone through several generations.
The Chevrolet Corvette Sting Ray is a classic sports car that was first introduced in 1963
  • Known for its sleek design, powerful engine, and impressive handling, the Corvette has become a symbol of American engineering and innovation.
  • Corvette has gone through several redesigns and updates, with the latest model offering state-of-the-art technology and advanced features.
  • The Corvette’s signature feature is its powerful engine, with the latest model boasting a 6.2-liter V8 engine that delivers up to 495 horsepower. 
  • The car also features an eight-speed automatic transmission, rear-wheel drive, and an impressive 0-60 mph time of just 2.9 seconds.
  • In addition to its performance capabilities, the Corvette also offers a range of advanced features, including a digital driver display, a touchscreen infotainment system, and a Bose sound system.
The GMC Yukon is known for its spacious interior, towing capacity, and rugged design.
The GMC Yukon is known for its spacious interior, towing capacity, and rugged design.
  • Buick is a luxury brand that primarily sells in China and North America, offering sedans, crossovers, and SUVs.
“Dream with us” | See Buick’s electric future vision | Buick
“Dream with us” | See Buick’s electric future vision | Buick
  • Cadillac is a luxury brand that produces sedans, SUVs, and crossovers, primarily for the North American and Chinese markets.
Cadillac Luxury Car
Cadillac Lyriq will also feature advanced driver-assistance and safety features, including Super Cruise, which allows for hands-free driving on certain highways.
  • Baojun is a low-cost brand that produces small cars and SUVs for the Chinese market.
General Motors SGMW Baojun
SGMW Baojun brand is an important player in the Chinese automotive market, and it is likely to continue to grow in popularity in the coming years.
  • Wuling is a joint venture between General Motors and two Chinese companies that produce micro vans and trucks primarily for the Chinese market.
General Motors Wuling Electric Vehicle
The General Motors Wuling EV is powered by an electric motor that can produce up to 27 horsepower and has a top speed of around 62 mph.
  • Jiefang is a brand that produces commercial trucks for the Chinese market.
  • Maven is a car-sharing service that was launched by General Motors in 2016 but was discontinued in 2020.
  • OnStar is a subscription-based service that provides safety and security features, as well as vehicle diagnostics, to General Motors customers.
Chevy Bolt EUV
The Chevy Bolt EUV is an electric vehicle (EV) produced by General Motors under the Chevrolet brand
2000: Arnold Schwarzenegger opposes with a Hummer at the premiere of The 6th Day in Los Angeles
2000: Arnold Schwarzenegger opposes with a Hummer at the premiere of The 6th Day in Los Angeles

Classicl Cars

General Motors (GM), one of the largest automobile manufacturers in the world, has a rich history of producing iconic classic cars. Here are some of the most notable classic cars produced by GM:

Chevrolet Bel Air: Produced between 1950 and 1981, the Chevrolet Bel Air is one of the most recognizable classic cars ever produced. Its sleek design and innovative features made it a popular choice among car enthusiasts.

Chevrolet Bel Air
The Chevrolet Bel Air is a classic car that was produced by General Motors from the late 1940s through the mid-1970s
  • Fuel injection systems are taken for granted because they are such a common thing to see on a vehicle. In 1957, when the Chevy Bel Air was designed and produced with it replacing the carburetor, it was a huge deal.
  • The system was not standard on the car, but it could be added as an option, which would upgrade the Bel Air to what was commonly known as the “Fuelie.” 
  • This is the time in history that brought on the technological era within the car industry, which has continued to improve as the years have gone by.

Pontiac GTO: The Pontiac GTO, produced from 1964 to 1974, is often considered the first true muscle car. It was equipped with a powerful V8 engine and a sporty design, making it a favorite among car enthusiasts.

Pontiac GTO
Pantiac GTO classic styling, powerful performance, and important place in American automotive history continue to make it a popular choice
  • The GTO was a package option available on the hard-top, two-door sedan of the Pontiac Le Mans. 
  • This car made it possible for the average person to own a high-performance car compared to the Ferrari GTO, which was why the car was designed and marketed in the first place.

Buick Roadmaster: The Buick Roadmaster, produced from 1936 to 1958, was a large luxury car that was known for its comfortable ride and impressive performance. It was one of the most expensive cars produced by GM at the time.

Chevrolet Corvette: The Chevrolet Corvette, introduced in 1953, is one of the most iconic American sports cars ever produced.

  •  Its sleek design and impressive performance have made it a favorite among car enthusiasts for over 60 years.
  • The performance and technology gained the attention of all test drivers that have climbed behind the wheel. 
  • The 1963 Corvette was the first of the second generation, bringing the first rear-independent suspension system to the Corvette line. 
  • When this new system was combined with a rigid anti-sway bar in front and stiffer leaf springs in the rear, it created a car that could excel on tracks across the country. 
Chevrolet Corvette
Chevrolet Corvette

These are just a few of the many classic cars produced by General Motors over the years. Each car has its own unique features and design elements that have made them beloved by car enthusiasts around the world.

GM EVs

Cadillac Lyriq
The Cadillac Lyriq will be built on General Motors' Ultium battery platform, which will give it a range of up to 300 miles on a single charge.
  • Since then, GM has continued to expand its electric vehicle lineup, with the introduction of the Bolt EUV, a slightly larger crossover version of the Bolt EV, and the Cadillac Lyriq, a luxury electric SUV with a range of over 300 miles. 
  • The company also plans to launch the GMC Hummer EV, an all-electric pickup truck with a range of up to 350 miles, later this year.
  • GM is committed to transitioning to an all-electric future and plans to have a fully electric lineup by 2035. 
  • The company is also investing heavily in battery technology and plans to manufacture its Ultium battery cells in-house to reduce costs and increase efficiency. GM has committed to investing $27 billion in EV and autonomous vehicle development by 2025.
The Menlo sedan is its "One Pedal Driving" mode, which allows drivers to accelerate and decelerate using only the accelerator pedal, without the need to use the brake pedal.
The Menlo sedan is its "One Pedal Driving" mode, which allows drivers to accelerate and decelerate using only the accelerator pedal, without the need to use the brake pedal.

General Motors (GM) is one of the world’s largest automobile manufacturers and has been investing heavily in electric vehicle (EV) technology in recent years.

  • GM’s electric vehicle journey began in 2010 with the introduction of the Chevrolet Volt, a plug-in hybrid electric vehicle (PHEV) that could travel up to 53 miles on electricity alone before switching to a gasoline-powered generator. 
  • The Volt was later discontinued in 2019, but it paved the way for GM’s future electric vehicle development.
  • In 2017, GM introduced the Chevrolet Bolt EV, an all-electric compact hatchback with a range of around 259 miles on a single charge. 
  • The Bolt EV was one of the first affordable, long-range electric vehicles on the market and received critical acclaim for its driving dynamics and overall package.

Vehicles

General Motors produces a wide range of vehicles that cater to different segments of the market.
General Motors produces a wide range of vehicles that cater to different segments of the market.

Their vehicle lineup includes cars, trucks, SUVs, and commercial vehicles. Here is a brief introduction to some of General Motors’ most popular vehicles:

  • Chevrolet Silverado: The Silverado is a full-size pickup truck that offers a range of engine options and configurations. It is designed for work and play and is known for its durability and reliability.
  • GMC Sierra: The Sierra is similar to the Silverado, but is positioned as a more upscale option. It features more premium materials and amenities and is often seen as a luxury pickup truck.
  • Chevrolet Equinox: The Equinox is a compact SUV that offers a comfortable ride and a spacious interior. It is a versatile vehicle that can be used for commuting, road trips, and everything in between.
  • Cadillac Escalade: The Escalade is a luxury SUV that is known for its opulent features and commanding presence. It is a favorite among celebrities and high-end consumers and is often used for chauffeured transportation.
  • Chevrolet Corvette: The Corvette is a legendary sports car that has been in production since 1953. It is known for its performance, speed, and distinctive design, and is a favorite among car enthusiasts.
  • Buick Encore: The Encore is a subcompact SUV that is designed for urban living. It offers a comfortable ride, a spacious interior, and advanced safety features.

These are just a few examples of the vehicles that General Motors produces. Whether you are looking for a practical work truck, a luxury SUV, or a high-performance sports car, General Motors has a vehicle that will meet your needs.

GM Electrification

General Motors has made a significant push towards electrification in recent years, with the company announcing in January 2021 that it plans to stop selling gasoline-powered vehicles by 2035. 

GMC Hummer EV
Hummer EV is expected to compete with other electric pickup trucks, such as the Tesla Cybertruck and the Rivian R1T
  • The GMC Hummer EV, a new electric vehicle by General Motors, was announced in Oct. 2020 and is expected to launch in Fall of 2022.
  • With a range of 300+ miles, 1,000 horsepower, and 0-60 mph in 3 seconds, it’s designed as an all-electric off-road vehicle. It has advanced features like a four-wheel steering system and adjustable air suspension, competing with other high-end electric SUVs and trucks like the Tesla Cybertruck and Rivian R1T.
  • The company has several electric vehicles (EVs) in its lineup, including the Chevrolet Bolt EV, Bolt EUV, and the GMC Hummer EV.
  • General Motors has also invested heavily in battery technology and manufacturing, with plans to build several battery factories in North America in partnership with LG Energy Solution. 
  • The company’s Ultium battery platform, which will power many of its upcoming EVs, is designed to be flexible and modular, allowing for a range of vehicle sizes and types.
  • In addition to developing its EVs, General Motors has also partnered with other companies in the industry, such as Honda and Nikola, to develop new electric and fuel-cell vehicles.
  •  The company has also announced plans to introduce flying cars through a partnership with a startup called Vertical Aerospace.

Sustainability

General Motors has made sustainability a key focus area in recent years, to become carbon neutral by 2040.

  • The company has outlined many initiatives to achieve this goal, including transitioning to all-electric vehicles, investing in renewable energy, and reducing the environmental impact of its operations.
  • In terms of its vehicles, General Motors has committed to launching 30 new all-electric models globally by 2025 under the Ultium battery platform.
  •  This includes the highly anticipated GMC Hummer EV and Cadillac Lyriq. The company has also pledged to make all of its light-duty vehicles zero-emissions by 2035.
  • In addition to its electrification efforts, General Motors is focused on reducing the environmental impact of its operations.
  •  The company has set a goal to source 100% renewable energy for its facilities in the US by 2030 and globally by 2040. General Motors has also committed to reducing its carbon emissions by 75% by 2035.
  • Overall, General Motors’ sustainability efforts aim to address the challenges of climate change while also creating a more sustainable and equitable future.
Chevrolet Camaro
Chevrolet Camaro

Future Plans

General Motors has several ambitious plans for the future, including a focus on electric vehicles and autonomous driving technology. Here are some of their key plans:

Electric Vehicles: General Motors has set a goal of becoming carbon-neutral by 2040, and one of the key ways they plan to achieve this is by investing heavily in electric vehicles. The company plans to launch 30 new electric vehicles globally by 2025, including the Cadillac Lyriq and the GMC Hummer EV.
Autonomous Driving: General Motors is also investing in autonomous driving technology, intending to launch a fully autonomous vehicle by 2023. The company’s Cruise subsidiary is currently testing its self-driving vehicles in San Francisco and plans to expand to other cities in the coming years.
Sustainability: In addition to its goal of becoming carbon-neutral, General Motors has several other sustainability initiatives in the works. These include using more renewable energy in their operations, reducing waste and water usage, and promoting sustainable sourcing and manufacturing practices.
Partnerships: General Motors is partnering with other companies to help achieve its future goals. For example, they are working with Honda to develop new electric and autonomous vehicles, and they have partnered with EVgo to build a network of fast-charging stations across the United States.

General Motors is taking a proactive approach to address the challenges of the future and is positioning itself to be a leader in the areas of electric and autonomous vehicles, sustainability, and environmental responsibility.

Conclusion

In conclusion, General Motors is a leading global automotive company with a rich history of innovation, technology, and quality. Over the years, the company has weathered numerous challenges and undergone significant transformations, including bankruptcy and a renewed focus on electrification and sustainability.

General Motors is committed to driving toward a future of zero emissions and zero crashes while continuing to deliver innovative vehicles and services to customers around the world. With a strong portfolio of brands and a solid financial foundation, General Motors is well-positioned to thrive in the evolving automotive industry.

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