Customer Retention

How Shopify Ecommerce Can Drive Loyalty and Repeat Customers

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How Shopify Ecommerce Can Drive Loyalty and Repeat Customers: An Easy Guide to Customer Retention

Table of Contents

  • Establish a Strong Emotional Connection with your Customers
  • Create an Attractive Loyalty Program
  • Keep High Attention by Regular Communication
  • Strategies for Improving Customer Retention
  • Reasons why you should focus on Duplicating a Business rather than a new Business
  • How can you find Repeat customers?
  • List of Apps to Increase Repeat Customers

Regular customers are like the grail of sales. Not only are they easier to sell, but recurring customers tend to give more to your bottom line. Studies have shown that the cost of acquiring new customers is five to 10 times higher, while the average cost of existing customers is 67% higher than that of first-time buyers. 

With these numbers, it’s easy to understand why companies that focus on keeping customers are doing so well. In fact, a study by SumAll found that companies with double the number of customers generate 47%. 

There are a number of ways to increase your Shopify e-commerce stores. Take a look at the tips below and start applying them to your business.

Key Statistics

  • 53% say they have been able to increase the average order value for repeat customers.
  • 52% have seen an increase in their repeat-customer rates.
  • 58% of respondent say they credit conversion rate growth to their investment in customer experience improvements.
  • 36% say mobile sales and traffic have helped their web conversion rate.
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Increase Your Profits by 25% By Improving Customer Retention

Establish Strong Emotional Connections with your Customers

Loyalty tools and strategies can do wonders for retaining customers but in the end, if people have a real connection to your product, they will often choose to buy from you. 

Therefore, strive to build strong relationships with your target audience. Do your best to make them understand, love, and trust you.

Create an attractive loyalty plan

We can’t talk about customer retention without proposing a reward system – these actions are central to your loyalty plan. 

Loyalty plans come in a variety of shapes and sizes, but the most effective programs have some similarities. Shopify ecommerce agency pointed out that the three main reasons for the success of the loyalty program are: 

  • Easy to use: 53% 
  • Gives me a big discount: 39%
  • Easy to understand: 37% 

Keep high attention by regular communication

If you want to drive double purchases, continuous communication with customers is essential.

It is very important to maintain regular contact with customers. Let them know about company news and contact them when you start a promotion.

Strategies for Improving Customer Retention 

Now, let’s explain some tangible ideas that can be used to increase customer retention. 

  1. Use Customer Accounts

Customer accounts can be a double-edged sword. On one hand, the account allows customers to instantly access pre-orders and shipping information before completion, making it easier to repurchase. On the other hand, customer accounts are often seen as too much promise for new customers. 

  1. Improve your Customer Support

The support system can help you communicate effectively with customers and provide them with the right level of support. The support system can help you or your customer service representatives to communicate clearly with customers, thus providing pre-sale and post-sales assistance.

  1. Start a Customer Loyalty Program

Loyalty programs, sometimes called Shopify customer retention programs, are an effective way to increase the frequency of purchases because they can encourage customers to shop more often for significant rewards.

  1. Send Attractive Emails to Customers

If the frequency of purchases is the backbone of customer retention shopify, email marketing is the backbone of customer engagement and retention tools. 

Email gives you the opportunity to continue building relationships with customers before and after their first purchase. It is important that every message you

How Retention fits your Business

What you sell has a huge impact on which strategy you should focus on. Retailers selling high-quality leather furniture will be very different from tea and coffee shops.

Stores where customers regularly buy high value items will have the highest customer lifetime value (CLV). These are the types of stores that benefit the most from a reliable last resort. 

In general, as you go right to this matrix, you should start paying more and more attention to retention. But remember, you should never ignore one of them. It’s about finding a balance that makes sense for your business. 

Reasons why you should focus on Duplicating a Business rather than a new Business

Here are a few reasons why you should focus on duplicating a business rather than a new business: 

 

  1. The Tendency to buy more

Repetitive customers buy more than new customers, especially because they believe you are the seller and rely on the products or services you provide. 

 

  1. New Customers are Expensive

Studies have shown that the cost of buying new customers is about five times higher than keeping old customers.

 

  1. Easy to Sell Repeat Customers

Sincere customers will return to your website to buy because they believe you are a brand or a name. Therefore, it is easier for them to buy than for new customers who may doubt your loyalty. 

How can you find Repeat customers?

When it comes to customer retention, the good news is that you can use many methods to create successful sales campaigns. However, it is important that you develop activities with your own goals and methods specifically for this purpose.

Here are some of the best ecommerce marketing strategies you can use to attract recurring customers.

 

  1. Referral Programs

Using a referral program can motivate your customers to accept you. Properly covered, it will withstand a lot of adverse conditions.

 

  1. Special Day Wishes

Today’s consumers want to spend money where they feel connected. Not just discounts or sales, buyers also want to see if they can contact the product. Keeping this in mind, it is important to plan diligently to begin communicating with customers.

 

  1. Coupon Code

An important factor in customer loyalty is competitive prices. If customers believe they will get a good price on your store, they will come back again and again. To encourage your store to offer the best discounts and sales ideas, please send coupon codes to your customers.

 

  1. Social Media

When it comes to getting repeat customers, one of your best and most versatile tools is social media. Use the powerful influence of social media to deepen your connections with customers and bring them back.

List of Apps to Increase Repeat Customers

create custom shopify app for your website 1

Here are the best apps available on Shopify ecommerce store development to help you get Shopify repeat customers for the rest of your life.

1.Klaviyo

This automated email marketing app provides one-click Shopify integration and automatically collects all relevant information. This service provides great directions and allows you to segment your contacts more. This tool is perfect for those who want to build a strong and comprehensive email marketing strategy.

2. Sendlane

Sendlane is a marketing automation and customer engagement solution designed to help driving ecommerce loyalty merchants use drag and drop builder to create and send emails .

3. Omnisend

Omnisend is a multi-channel marketing automation software that supports SMS, push notifications, WhatsApp, pop-ups, segmentation, and dynamic Facebook and Google ad connectors in addition to email. As a result, it’s a true all-in-one marketing automation platform.

Push Notification

This app acts as an auto cart abandonment protector and uses app notifications to increase sales. With PushOwl’s abandoned shopping cart reminder, you can customize three default automated notifications and recover your lost money by returning orders.

5. Re-marketing Ads

If you are a small brand and want to start operations, then this app is perfect for you. The service comes with ready-to-use campaigns that you can incorporate into your strategy as soon as you start selling.

6. Incentives

The Shopify ecommerce development company Review Incentive app encourages customers to leave product reviews. The software allows you to send email triggers to consumers asking for feedback.

7. Cart Abandonment

When a potential consumer begins the checkout process for an online order but abandons it before completing the transaction, this is known as shopping cart abandonment

8. Emails, coupons and sales pop-ups

The app attracts customer attention and builds product credibility. It includes social evidence and boxes of automatic coupons or hidden pop-ups as fun games of chance (like spinning wheel scenes).

Conclusion

To maximize the impact of Shopify on customer loyalty, businesses may consider enlisting the expertise of a Shopify development agency. These specialized agencies possess the knowledge and skills to tailor the ecommerce experience, address specific business needs, and optimize the platform for enhanced customer retention. By incorporating the services of a proficient Shopify development agency, businesses can elevate their online presence, build trust with customers, and ultimately cultivate a loyal customer base that returns time and again.

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