Google AdWords is an advertising platform developed exclusively by Google, whereby advertisers bid to place short text ads, product offers, service offers, etc on Google search results. It may place ads both on the sponsored results of search engines such as Google Search and also on non-sponsored web sites, mobile applications, and video. This is a pay-per-click program and the amount you pay for each click is referred to as your bid. There are many advantages of using Google AdWords, however there are also some disadvantages you need to consider before you start using it. It’s not for everyone.
To start with, Google AdWords has its own in-house advertising software called Google AdWordsspy. It works closely like the Google Analytics tracking system and provides complete information on clicks, conversions, cost per click, total cost and even average cost per action (CTA). This makes tracking your own ad spends easy and is very helpful when it comes to setting goals and evaluating performance. The best advantage is that you get detailed statistics on every ad placement. However, some people find this feature a bit too cumbersome because you have to manually input data and wait for Google to distribute your findings.
The second disadvantage to Google AdWords is that it only tracks ad clicks, not impressions or leads. To get impressions and leads, you have to manually perform the actions needed such as setting up an ad group, submitting a campaign, monitoring results and making relevant keyword searches. Doing all these tasks manually can be a daunting task, especially if you have limited staff and no access to technical support. Furthermore, doing keyword searches for the relevant keywords can be time-consuming since you need to perform them several times to make sense of the resulting data. On the other hand, doing ads auction using AdWordsspy makes it easier since you just need to register with the site, create a free account and pay by credit card for the initial registration.
Google AdWords offers several advantages over other types of pay-per-click advertising. For example, you can track which specific ads or keywords are performing best based on your own set of campaign parameters. You can also measure how effective particular ads are at converting traffic into leads and sales. But one disadvantage is that it does not allow you to use keywords and key phrases that you think will perform well for your website.
Another alternative to Google AdWords is to use the pay per click advertising method where you bid on a keyword or phrase that will be shown in Google ads. This is great if you already have a good keyword list and do not need to invest further to get people to your website. On the other hand, this type of online advertising requires much more work than the alternative Google AdWords.
If you already have a decent keyword list, the first thing to do is to choose the best words or key phrases that you want to include in your ads. To do this, you should check out some free keyword tools that allow you to see how many searches each word or phrase receives. Include as many relevant keywords as possible. In Google AdWords, the words or phrases that receive the most searches are placed at the top of the list. However, make sure that the words appear in both your ad and your website.
As a business owner, the goal is to drive as much targeted traffic to your website as possible. Using the pay per click model, you will want to put only the most effective keywords at the top of your list. Since you are bidding against other advertisers, the only way that you will succeed in ranking high in these adverts is if you have a compelling offer ready. The best way to do this is to have a professional web copywriter create a custom ad using the exact keywords that you want to advertise with.
Once you have found a list of keywords that you can dominate with, it is time to set up a campaign to ensure that you are getting maximum traffic for each keyword. This is done by setting up a CPA (cost per action) campaign. With this type of campaign, you will only pay when someone clicks on your ad. On your daily budget, you can set up how much you are willing to spend on each click and track exactly which keywords are bringing in the traffic. By using Google AdWords, you will be able to dominate the competition and make your online business a success.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
