Internet Marketing Strategies For Beginners

Here is a guide to new internet marketing strategies for beginners:

1. Search Engine Optimization (SEO)    

Search engine optimization involves on-page and off-page SEO techniques to improve search engine rankings using proven methods that help a website or an app to get more web traffic on Google, Bing, Yahoo etc.  SEO also requires creating fresh content including text, images, and video to keep the website fresh for readers and search engines.  SEO takes patience but it brings rewards when executed for long-term traffic building strategy.  Keyword search is one of the key aspects of SEO and must be done regularly.

2. Content Marketing

Content marketing is simply online marketing that involves the creation and sharing of content (text, video, pictures) to keep your website fresh and informative for your visitors/subscribers. Information is shared via news, how-to articles, informational articles, videos, photos, and e-books.

3. Social Media Marketing

Social Media Marketing is the newest and one of the most effective marketing tools for engagement. Social media invloves the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service. Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization). Some of the top social media platforms include Facebook, Twitter, YouTube, Google+, Tumblr, Instagram, Pinterest,Tagged, StumbleUpon, Yahoo Answers, Meetup, Vine, Meerkat, Periscope and more.

4. Video Marketing

A video is worth over 1 million words of content. Video marketing is simply a kind of digital marketing which involoves using of all video contents to promote a brand, product or service. Video marketing is beneficial for your online videos because 80% of shoppers and customers watch videos before they buy any kind of products and services. With proper video marketing you can increase customer engagement up to 400%, which will boost your brand recall as well. Video Marketing has come of age, with YouTube rightfully regarded as one of the largest Search engines after Google itself.

5. Pay Per Click Advertising (PPC)

Pay Per Click (PPC) is an essential part of any Internet marketing campaign. When using PPC an advertiser pays for every click based on the bid price the search engine gives to any given keyword. The advertiser only pays for each time the ad is clicked in the search engine results. The most common and widely accepted paid search engine services include Google Adwords, Yahoo Search Marketing and Bing Adcenter.  Google shopping ads formerly known as Google Product Listing Ads (PLA) are the new important ways for ecommerce websites to get more customers and sell more products. Google Shopping enables an ecommerce store to directly list their inventory in the form of a product feed, which is shown on the Google homepage. Its not just better visibility with Google Shopping ads but you also achieve higher click through rates and lower cost per click compared to Google paid search ads.

6. Conversion Optimization

Conversion Optimization or Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with the objective of increasing conversions of visitors into customers. Converting web traffic into customers requires conversion optimization techniques including A/B testing, landing page optimization and a comprehensive marketing strategy to target your demographic. In order to improve conversions, one must tweak, modify and test the way your web pages look, the colors, the copy, buttons and images etc to improve conversions. The goal of a conversion rate optimization is  to get more and more customers to your website.

7. Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Some of the Most popular affiliate marketing sources are Flexoffers, Linkshare, Pepperjam, Amazon, Affiliate Window and more.The affiliate is sometimes signed up by the merchant so that affiliate can post an advertisement on a website. The goal of affiliate marketing is to make it excellent through a great strategy. Revenue for a merchant comes from their affiliate.

8. Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing. Email marketing is a vital component in many industries, especially for creating those important customer-firm relationships.’

Typically, email marketing messages have shorter content when compared to the general direct mailer and a much shorter response rate. Nearly 80% of recipients will respond (by either taking action or deleting the message) within 48 hours. Email marketing needs to be condensed for social media and network sites. This means shorter posts, quicker calls to action and adapting to much faster response rates.

For more info, please call us at 619.567.9322 or contact us for a FREE Consultation.