Media Buying Agency
A PERFECT MIX OF MARKETING & TECHNOLOGY
PROS is an award-winning and highly experienced Digital Marketing and web development company in San Diego. We have over 20 years of experience delivering all types of e-commerce solutions from a simple 10-product store to a global e-commerce brand with several locations, complex integrations, and over 100,000 products.
As your trusted media buying company, we offer cutting-edge, scalable, optimized, and reliable e-commerce solutions for any type of business including CPG, subscriptions, apparel, health & beauty, automotive, high-tech etc. We develop, design, manage, support, launch, optimize and help market your e-commerce brand to give you maximum potential.
Please contact us for your Shopify and Online Marketing projects. Click here or call 619.567.9322
WHAT WE DO
- Conversion Optimization
- Custom Feature Development
- Custom Extensions & Apps
- Dawn Theme Customization
- Shopify Consulting
- Shopify Design UI/UX
- Shopify Integrations
- Shopify Maintenance & Support
- Shopify Migration
- Shopify Plus Development
- Shopify Store Setup
- Theme Customization
Media Buying Company
PROS has a very refined Media buying strategy that allows us to market the products and services of our clients on a targeted website(s) or an ad network.
Media buying can be one of the most successful steps to enhance a business or online presence of your brand. This will boost your chances for ultimate online visibility and user interaction.
Our media planning process defines and groups target audiences, models their online behavior and recognizes the full universe of online media properties and placements that can reach them. Our experts then map the various audience traffic groups through conversion paths that result in lead generation, meaningful brand interactions and sales.
PROS Media Buying and Planning Strategy
If you want to assure that your marketing efforts don’t go in vain on low-quality traffic and wasted time then identifying your target market is essential. Begin by studying the demographics of the variety of sites where you can gain from advertising – considering sex, age, status, and the location of your visitors. In order to meet the interests of potential customers and leads, thorough planning will assist you to adjust your advertisements.
Before getting a proper perception of the type of customer they want to target, no professional media buyer would plan of getting started with a bid. If you have a certain product or service that you wish to promote, or you’re simply trying to get an idea into the right social circles, you need to make sure that you’re reaching the audience that is most susceptible to whatever you have to say.
PROS has delivered data-driven ecommerce solutions for over 15 years to boost sales and revenues for all types of B2B & B2C industries
Ad buying units include
- CPM (Cost Per Thousand Impressions) is the measurement that helps to regulate the cost of campaigns per thousand impressions. It serves to define the relative costs of running a campaign on a given web medium and ensures that you are able to calculate the efficiency of separate web properties.
- CPA (Cost Per Action)is an online advertising pricing model where the advertiser pays for each specified action.
- CPC (Cost Per Click) is the method to find the value out of cost per impressions. The cost of impressions does not identical to a customer clicking on the ad campaign or move onward in the process of interacting with your brand.
Media Buying Strategies
Plan The Aesthetics
The success of your media buying campaign depends to a great extent upon your planning. Inside the world of ads, it’s often about making sure that you have the right look to grab your audience’s attention. If you are unable to optimize your ad, you can end up missing out on some serious traffic because in today’s time responsive design is essential. This means not simply thinking about how your advertisement will look when it comes up on a desktop screen, but also how it will look when presented on tablets, mobile and other devices.
Create A Reasonable Budget
An essential step in managing your online media buying experts is having a budget that has been decided well before time. According to the cash you have to spend, this will allow you to define the methods that are best suitable for the goals you’re trying to accomplish. If you’re buying media for an agency client or your own company, you should always tackle the budget as though it was your own money as having a budget will help you to decide which option is right for you.
Compare the Contrast
Don’t forget to do some comparison shopping while you’re picking the fitting location for your advertisement to be presented. You’ll be capable to see out which ones offer the most competitive rates for the best advertisement positions after you make a list of similar media outlets.
Track Everything
Just like other things in online marketing, extensive and great media buying is all about making sure that you trace everything and examine your results. Until you have solid proof to refer to, how can you know whether your campaign is actually converting people or not?
Media Buying Company FAQs
What Is Media Purchasing? A media buy is when you buy advertising from a media company like a television station, newspaper, magazine, blog, or website. It also comprises ad price and placement negotiations, as well as research into the finest new ad placement venues.
Media buying is an important step in the advertising process. It involves securing ideal locations, placements, and times to run ads to maximize their effectiveness with specific audiences.
Media purchasing agencies are often compensated by receiving a commission on your entire advertising spend. A typical fee is 15% of your overall advertising cost. For example, if you spend $15,000 on newspaper advertising, the media buying firm will receive $2,250.
A media buyer is in charge of selecting and negotiating media space for all commercials. This necessitates a careful balancing act involving the advertisement asset, the accessible media locations, and the ad spending budget.
To develop trust and solid working relationships with clients and media professionals, a media buyer must have great bargaining abilities, excellent communication skills, be a critical thinker, and have strong interpersonal skills.
Media buying is a technique used in paid marketing. The goal is to discover and purchase ad space on channels relevant to the target demographic at the best possible price and at the best possible time.
In the case of an in-house advertising department, the media buyer collaborates with other advertising and marketing departments to develop and execute the campaign. Although the media buyer does not personally manage the campaign, he is in charge of crucial milestones such as media space acquisition.
Client Testimonials
Trusted By Hundreds Of Clients & Millions Of Users Worldwide
"I highly recommend them."
Thanks to PROS, the client experienced an instant boost in transactions, conversions, revenue, and average session duration. They also witnessed a significant decrease in bounce rate. The service provider's timeliness, excellent communication, support, and fair pricing were commendable.
We're also impressed with their work on marketing and design work for ads and landing pages.
PROS has built many custom features on their platform that led to over 6,000 users in one month since its launch. They have an impressive marketing and design skills that was associated well with the client's products. Furthermore, they've had over 120,000 impressions and thousands of page views.
Their organic ability to be flexible with laid plans was impressive...
The campaigns have resulted in enhanced lead generation within an efficient period of time. All team members are highly accessible and responsive. They are easy to work with.
