Online Marketing Glossary
Stay up-to-date with these A-Z digital marketing glossary used by digital marketers and businesses.
- Above the FoldWhen web content is “above the fold,” it is positioned high enough on a page such that users don’t have to scroll down to view it. For marketing purposes, placing important information above the fold increases the likelihood that site visitors or searchers will see what a business most wants(...) Read More
- Ad ExtensionsRefers to the additional information that expands your advertisements on search engines, providing users with more relevant details and improving the visibility and performance of your ads. They enhance your ads by including extra information such as phone numbers, links to specific pages on(...) Read More
- Ad ManagerAd Manager is a Facebook tool used to create, publish, and monitor adverts on the platform. It provides businesses with the ability to target specific audiences, track the performance of their ads, and optimize their advertising strategies to achieve better results. Read More
- Ad RelevanceAd relevance is used in paid search to measure how closely related keywords are to ads. High ad relevance ensures that the advertisements shown to users are pertinent to their search queries, leading to better engagement and higher conversion rates. Read More
- Affiliate MarketingAffiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale. The sales are tracked via affiliate links from one website to another. Affiliate marketing is a best practice that is similar to general content(...) Read More
- Alt TextAlternative text (Alt) is an HTML feature for search engines and screen readers that acts as a description of an online object. It can be applied to a range of site elements, including images and form fields.Alt text is rarely seen by humans unless the element to which it is allocated is(...) Read More
- Anchor TextThe clickable words on a webpage are known as anchor text. This is how hyperlinks in web content are embedded, usually on the most relevant phrases on the page. Anchor text must include both internal and external links, and the placement can enhance or detract from SEO value. Read More
- AttributionIn online marketing, attribution refers to the process of identifying and assigning credit to various marketing touchpoints that contribute to a conversion or sale. It helps marketers understand the effectiveness of different channels, campaigns, and strategies in the customer journey, from(...) Read More
- AuthorshipAuthorship is a component of Google search and content publication. Authorship, which is rumored to be a key component of a future search algorithm, attributes. According to studies, individuals are drawn to photographs on the internet, and they are more inclined to click on results with(...) Read More
- Backlink ProfileThe Penguin algorithm of Google assesses, grades, rewards, and penalizes websites based on their backlink profiles. Many business owners and marketers, on the other hand, may be unaware of what makes up their profiles and how to clean them up. Link building is an SEO ranking element. When(...) Read More
- Banner AdsA banner ad is a rectangular internet display advertising format that drives visitors to a post-click landing page when clicked.Common web banners and sizes are:Full banner: 468×60Half banner: 234×60Vertical banner: 120×240Leaderboard: 728×90A banner ad occupies precious real estate on a(...) Read More
- BidIn digital marketing, a bid is the maximum amount of money an advertiser is willing to pay for a specific action, such as a click, impression, or conversion, in an online advertising auction. For example, in pay-per-click (PPC) advertising, the bid determines the placement of the ad relative(...) Read More
- Bid StrategyA bid strategy is the approach or method an advertiser uses to determine how much to bid on ad placements to achieve specific campaign goals. Examples of bid strategies include: Manual Bidding: Advertisers set their bid amounts for keywords or ad placements. Automated Bidding: The(...) Read More
- Bing SEOThe approaches and best practices designed to help businesses increase their search presence on Microsoft's Bing search engine are referred to as Bing SEO. Read More
- BlackhatIn the context of digital marketing and search engine optimization (SEO), blackhat refers to unethical or manipulative practices used to improve website rankings or achieve faster results in violation of search engine guidelines. These techniques often focus on exploiting loopholes and(...) Read More
- Bounce RateThe bounce rate is the percentage of site visits where visitors arrive on a page and immediately leave.Any online visit that results in a single page view is referred to as a "bounce." In other words, a bounced visitor arrives on a content page and leaves without clicking on other pages on the(...) Read More
- Brand JournalismBrand journalism is a type of unique content creation that may be used to boost news content marketing, with an emphasis on industry trends and developments rather than just promotional copy. Instead of promoting specific products or services, it tries to engage a brand in a dialogue about(...) Read More
- BreadcrumbsBreadcrumbs refer to a navigational aid on a website that helps users understand their location within the site's hierarchy. They are usually displayed as a series of clickable links separated by symbols like or /. Purpose: To improve user experience (UX) by enabling visitors to retrace(...) Read More
- Broken LinksBroken links, also known as dead links, are hyperlinks that no longer work because the target page is missing, deleted, or moved. Common Causes: The destination URL has changed (404 Error). The linked page no longer exists. Incorrect or outdated URL entry. Impact: (...) Read More
- Business-to-Business (B2B) MarketingTo fully appreciate how each item supports your marketing and company goals, you should be familiar with a long list of vocabulary used in business-to-business marketing.What is B2B marketing?The tactics and best practices employed by organizations that sell directly to other businesses are(...) Read More
- Business-to-Consumer (B2C) MarketingB2C marketing comprises different strategies that work on various techniques and tools to sell products and services directly to customers. It is also somehow a way to increase profit and business too.B2C marketing targets several buying personas at the same time and creates messages centered(...) Read More
- Call to ActionA call to action is a part of a marketing campaign that entices, persuades, or otherwise indicates a site visitor to do something. Making a purchase, asking for more information, subscribing to newsletters, and a variety of other business goals can all be considered actions.Calls to action are(...) Read More
- CampaignA campaign refers to a coordinated set of actions or strategies designed to achieve specific marketing, business, or communication goals over a defined period. Types of Campaigns: Marketing Campaign: Promoting a product or service through online or offline channels. Email(...) Read More
- Canonical Tag / Rel=CanonicalCanonical Tag (also referred to as Rel=Canonical) is an HTML element used to specify the preferred version of a webpage when multiple versions of a page with similar content exist. It helps search engines understand which version of the page to index and rank, thus avoiding duplicate content(...) Read More
- Clickthrough RateBusinesses frequently struggle to identify the genuine value of their digital marketing activities. Because it plainly displays the frequency with which visitors click through to read more, fill out a connected form, sign up for an event, or otherwise further engage with a brand, the(...) Read More
- CMS (Content Management System)Content Management System (CMS) is a software application that allows users to create, manage, and modify digital content on a website without requiring extensive technical knowledge. Examples include WordPress, Shopify, and Joomla. CMSs are widely used for building websites, blogs, and(...) Read More
- Contextual AdvertisingContextual advertising is a type of targeted advertising that places ads on different websites based on the page's content. Automated ad networks place advertisements on websites based on the content a person is seeing.The relevant factor of contextual advertising:As the quality of each lead(...) Read More
- Conversion FunnelThe Conversion Funnel represents the step-by-step process potential customers go through from initial awareness to completing a desired action, such as making a purchase or signing up for a service. It typically consists of stages like Awareness, Interest, Desire, and Action (AIDA), and is(...) Read More
- Conversion OptimizationConversion rate optimization (CRO) is the process of enabling people to take action when they visit a website. By designing and modifying certain elements of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave.Conversion is(...) Read More
- Corporate BloggingCorporate blogging is the process of publishing material from a brand's perspective that includes industry updates, expert suggestions or best practices, and business news. As a content marketing tool, it is employed by companies of all sizes. The blog could be created by company executives or(...) Read More
- CrowdsourcingThe collection of information, opinions, or work from various sources including individuals or organizations usually sourced through the internet is called crowdsourcing. It saves companies lots of time and money while tapping into people with different skills or thoughts from all over the world. Read More
- Deep LinkingDeep linking is the use of hyperlinks in content to steer traffic away from a company's homepage and other entrance pages. This technique is used in online marketing to direct visitors to pages with more helpful material, such as calls to action, which can help businesses to increase online(...) Read More
- Disavow toolThe disavow tool was created by Google to assist webmasters in removing links that can be considered spam and hence targeted by its Penguin algorithm. Domains that use black hat SEO tactics or have backlinks from questionable sources are penalized by the Penguin algorithm, and they are pushed(...) Read More
- Dwell TimeThe amount of time spent from a user click on a search result to the moment they return to the search engine results pages (SERPs) is called dwell time. It’s actually the measurement of a user’s dwelling time from beginning to end with the SERPs. Businesses frequently use dwell time to measure(...) Read More
- eBook MarketingBusinesses are adopting new sorts of material to diversify their online marketing efforts, and eBooks are becoming increasingly popular. According to research, 32% of B2B businesses and 28% of B2C businesses plan to employ eBooks in their content marketing. There is also a growing(...) Read More
- Email MarketingEmail marketing is the process of directly communicating a message to a group of people using email. This can be done using a customer database or sold lists and the main objective is to encourage customer loyalty and repeat business, customer acquisition or advertisements/offers.Email(...) Read More
- External LinkingExternal links are hyperlinks that take users to sites that aren't on the same domain as the one they're on. They are frequently used as referrals to original sources in content marketing. This best practice gives articles more legitimacy and gives viewers more context for online information.(...) Read More
- Facebook MarketingFacebook marketing is an advertising platform that is used by brands to display their products and services in front of a huge audience. Facebook marketing allows businesses to promote their goods and services to a large audience through a combination of highly targeted paid advertising.(...) Read More
- Freshness AlgorithmFreshness algorithm's goal is to display the most recent material at the top of the search results. It's an algorithm that tries to differentiate between two types of content: Those that need freshness and those that don't. Google’s freshness algorithm is a ranking factor that helps users find(...) Read More
- Google PandaGoogle Panda is Google’s algorithm update that aims to provide rich and high-quality content in search results. It lowers the rank of low-quality sites and pushes the quality sites to the top of the search results.Since its creation, Google has released eight updates of varying degrees aimed(...) Read More
- Google PenguinGoogle Penguin is an algorithm update introduced by Google to target websites that engage in webspam tactics including keyword stuffing, paid linking schemes, etc, and use unnatural backlinks to rank higher in Google search results.Penguin targetsKeyword stuffingOver-use of the same keywords(...) Read More
- Graph SearchGraph Search refers to Facebook’s central search function that provides social media content to users depending on particular keywords. The users can search in Facebook’s Graph Search instead of going to Google for answers. Graph Search is a Facebook on-site feature that provides users with(...) Read More
- Guest BloggingGuest blogging is the act of writing a post for another blog or company as a guest author. Guest blogging is the process of posting original content to other websites in order to establish industry-relevant relationships, provide high-brow information to other websites, and receive(...) Read More
- Hummingbird AlgorithmThe new algorithm, dubbed Hummingbird uses conversational search technology to provide people with fast and precise answers based on semantic meaning.Hummingbird’s quiet but powerful influenceHummingbird, unlike Panda and Penguin, does not tackle spammy SEO activities or target a specific(...) Read More
- Inbound LinkAn inbound connection is any link that directs a user to a business's website from another website, social media, or other sources; inbound links have become one of the most critical ranking signals for companies using SEO to drive their internet marketing practices.Inbound link building in(...) Read More
- InfographicsInfographics are visual representations of data that are delivered in a more interactive way than typically written copy. High-quality editorial research and copy is needed for high-quality infographics. Infographics are logical visual displays that tell a story by sharing data, knowledge,(...) Read More
- Integrated MarketingIntegrated marketing strategies incorporate outreach across various platforms to raise overall brand recognition and revenue. This is often achieved online through the use of links and call-to-actions (CTAs) that allow site visitors, social media fans, email subscribers, and others to(...) Read More
- Internal LinkingInternal linking is a technique for guiding web visitors to specific pages on a site while also making deep site pages easy to find for search crawlers. Internal links to other articles or landing pages drive traffic across the website and provide prospects with easy access to pages that may(...) Read More
- KeywordBusinesses create content with the aim of improving their search engine rankings and increasing popularity among online audiences. Keywords are one of the most critical aspects of SEO and content marketing strategies.These words can be gradually added into posts on a website as part of content(...) Read More
- Landing PageLanding pages may be used to describe or illustrate key business principles, products, or services. Landing pages can be used as the final selling point for a company in content and conversion marketing campaigns. In search and content marketing strategies, landing pages apply to product(...) Read More
- Link BuildingThe process of creating links back to a company's website across the internet is referred to as link building. Social networking sites, business websites, blogs, and every other website have link building for their sites.Businesses would most likely connect to their website content from their(...) Read More
- Meta TagsMeta tags are small snippets of text that describe what the page is all about. Users typically don’t see meta tags because it appears on the page's source code. These little snippets tell search engines what a webpage is about.https://www.youtube.com/watch?v=9F3DYxcxa4k Read More
- Multivariate TestingMultivariate testing (MVT) is a form of testing in which changes are made to multiple sections of a webpage on a site, and then variations are created for all the possible combinations of those changes.This technique is used to find the best landing page in terms of visitor conversion which is(...) Read More
- Native AdvertisingNative advertising allows the distribution of your brand's content to other brands to attract new audiences.It matches the format of the page and its function which naturally attracts the reader's attention and offers a better user experience. The important thing is that such paid media is a(...) Read More
- New Media MarketingNew media marketing includes many different resources, including display advertising and social media. The goal of all new media marketing is to engage consumers with the brand, in a way that raises awareness and engages in sales.Businesses are evolving into new media marketing platforms. New(...) Read More
- Open GraphOpen Graph meta tag helps us to control what content displays when a page is shared on Facebook.Open Graph is the first internet protocol developed by Facebook to use metadata in a webpage to represent the contents of a page.Within it, you can publish open graph action from your mobile web and(...) Read More
- Organic SearchOrganic search, also called as web search, is strictly calculated algorithmically and meets the needs of users and is not affected by paid advertising.There are different types of results, whether they are explicit pay per click ads, shopping results or other results where the search engine or(...) Read More
- Pinterest MarketingPinterest is a social media platform based on the idea of visual sharing, discussion and common interests to increase social media marketing traffic.Pinterest is now the second-largest drive media site responsible for traffic, with 87% of active users making purchases.Users add their(...) Read More
- Responsive DesignWith responsive design, each element fluidly adapts to every screen size, rather than spending a lot of money and resources on creating a separate site or scalable app.With Responsive Web Design (RWD), site content is adjusted by moving and compressing components to fit within the boundaries(...) Read More
- Search AlgorithmA Search Algorithm is a set of rules that search engines use as their primary goal in ranking a list in response to a search query.A search algorithm is a complex system used to retrieve data from their search index and provide the best results for a query instantly. Search engines use a(...) Read More
- Search Engine MarketingSearch engine marketing is the practice of showcasing a business using paid ads that show up on search index results pages.Search engines use web crawlers and algorithms to ensure users get the most relevant results for their search queries including location and other available(...) Read More
- Search Engine OptimizationSearch engine optimization is a technique to get organic search results to a website. SEO targets unpaid traffic rather than direct traffic or targeted traffic. Unpaid traffic can start with a variety of searches, including image search, video search, and knowledge search engines.SEO is about(...) Read More
- Social Media MarketingSocial media marketing is the process of gaining traffic or attention through engagement on social media sites or social networking sites like Facebook, Twitter, Instagram, Pinterest, Tik-Tok and more. Social media marketing is a powerful way for businesses of all kinds to reach targeted(...) Read More
- SXOSearch Experience Optimization (SXO) is a new, more comprehensive approach to website optimization that combines traditional SEO tactics with best practices for the user experience.In general, optimizing the user experience (UX) focuses on improving success measurement. These metrics may be(...) Read More
- TargetingTargeting is a special client who wants to target someone who is going to buy a product based on the virtues of demographic, contextual and behavioural targeting.When it comes to marketing, if you're trying to talk to everyone, you'll have a hard time reaching out to anyone. In general,(...) Read More
- User Experience (UX)User experience (UX) is the way users interact with a website and experience the product, system or service. It includes a user’s views on utility, ease of use, and efficiency.The basic classification of site factors that affect user experience (also known as UX) includes:The value of the(...) Read More
- Video MarketingVideo marketing is the use of videos to increase visibility, create engagement and promote sales. Video marketing enables companies to display new content in compelling formats, thereby improving the overall diversity of their websites.The growing capability of the internet and its role as(...) Read More
- ViralityThe tendency of an image, video, or piece of information to spread rapidly from one Internet user to another; the quality or fact of being viral.Virality is an intangible feature of certain Web content, which forces Internet users to share videos, images and articles extensively in a short(...) Read More
- WebinarsWebinars are tutorials, workshops or other presentations that are broadcast via the web. Webinars are usually conducted through web conferences and are educational, allowing companies to directly show potential or existing customers the value of their products, services and expertise without(...) Read More
- White Paper MarketingWhite papers are long-form content that includes original research or compiled research to provide trend insights and best practices.White paper marketing has become an active part of plans aimed at establishing a business as a niche authority in selected industries and is also considered(...) Read More
- XML SitemapSitemaps are part of any good SEO strategy. This feature lists all the pages hosted by the website, which can help search engine crawlers identify content that is worth caching. Search engines such as Bing and Yahoo! should be able to discover every page related to your website, but sometimes(...) Read More
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