Looking to drive targeted traffic to your Shopify store and boost online sales and revenue? Look to PROS! We’re experts in scalable, data-driven paid advertising management. With over 15+ years of experience, we specialize in top-tier advertising solutions that maximize every click, ultimately enhancing your online sales and revenue.
As your trusted paid advertising partner, we offer cutting-edge, scalable, and optimized Shopify PPC services across various sectors such as CPG, subscriptions, apparel, health & beauty, automotive, high-tech, and more.
Our team is committed to professionally managing and supporting your paid advertising, ensuring maximum potential for your e-commerce brand. Choose PROS for outstanding results and take your Shopify business to new heights.
Please contact us for your paid advertising projects. Click here or call (858) 775-3645
WHAT WE DO
- Paid Advertising
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- Shopify Design UI/UX
- Shopify Integrations
- Shopify Maintenance & Support
- Shopify Migration
- Shopify Plus Development
- Shopify Store Setup
Paid Advertising
We are Google partners with over 15 years of Google Adwords experience in search advertising. At PROS we take our clients through a three-step process to optimize their PPC campaign (Pay-Per-Click) using paid search engine services like:
- Google Adwords
- Bing ads
- Retargeting and Remarketing
- Social Media Paid ads
- Amazon Marketing
- Google Shopping
Our Paid Search Services
- Pay-Per-Click (PPC)
- Cost (Per Thousand Impressions)
- Keyword and Key Phrase Selection
- Creative Ad Campaigning
- Management via creative means
- Website Optimization
- Analytics strategies
- Reporting
Why Choose PROS for Paid Advertising
Keyword Research
PROS Shopify PPC management experts dedicate significant time to thorough keyword research, which is crucial for the success of your campaign. Without selecting the right keywords, your campaign may yield poor returns and quickly deplete your budget.
Competitive Research
One of the greatest strengths that our experts have is the ability to perform competitive research. Our PPC consultants understand how to find a good copy, study your competition, and form ads based on what they know works. The right copy can elevate your campaign’s click-through rate and net you more conversions.
Analytics and Tracking
Good analysis can tell you which placements and keywords will likely provide you the most conversions. The ability to track not just sales, but where those sales are coming from is the foundation of any good PPC program. Furthermore, tagging your campaigns enable you to see which ones are most effective. Tracking code installation needs some basic HTML knowledge at the least, so if you possess no knowledge leave this to our San Diego ppc management experts.
Understand PPC Terminology
You might be familiar with what PPC stands for, but terms like CPM, CPC, and CPA could still be a mystery. You might also be unclear about the differences between Impressions, Views, and Hits, or what retargeting means. Understanding these terms is crucial for effectively managing your campaigns on a daily basis.
Managed Thousands of Campaigns successfully
In order to get optimum exposure for your campaign, there are various possible settings you must adapt to. Without a clear understanding of settings and how they may serve you, you might be paying too much for the same traffic that a similar marketer pays way too less. For example, geographic settings can help you target a specific part of the country which you would never know without expert advice or some experience.
A/B Testing
Relevance isn’t just an SEO term, it’s essential in PPC marketing. You’re spending more money on conversions if your landing page is less relevant. PROS PPC experts recognize not just the principles of landing page design but also how to test those principles. A/B testing is a tactic used by our PPC experts to compare various landing pages and improve conversions. Our analysts also have experience and access to third-party A/B testing software.
Industrial Experience
It’s better to hire a person or a company in paid search that has already worked with one or more of your competitors. Majority of the paid search companies apparently won’t take on direct competitors as clients at the same time but if they have previously worked with your competitors or similar companies, then that would be a positive thing.
Keeping Up With The Latest Changes
By reading online news, journals, and blogs our PPC experts stay updated with the latest trends. They also annually attend industry trade shows many times or attend networking events. Our experts also have a few friends and peers they could reach out to for expert advice or comparing notes on the latest trends.
Our PPC Strategy
First, we establish your keyword strategy by researching the market and analyzing the data to determine what keywords will target the correct traffic for your key demographic. We perform a keyword analysis to find all the optimum keywords and other keyword combinations. Second, we implement our creative strategy by setting the tone of the “ad creative” by combining broad and exact terms for a specific creative with call-to-action to convert clicks into sales. Third, we use two sets of copies for each keyword group and test multiple versions of ads with the keywords. Using these techniques we optimize your ad copy and conversion, targeting the right audience and appealing to the key demographic.
Second, we implement our creative strategy by setting the tone of the “ad creative” by combining broad and exact terms for a specific creative with call-to-action to convert clicks into sales.
Third, we use two sets of copy for each keyword group and test multiple versions of ads with the keywords.
Using these techniques we optimize your ad copy and conversion, targeting the right audience and appealing to the key demographic.
As a Shopify development agency specializing in seamless Shopify integration services, we navigate the intricacies of e-commerce, enhancing your online presence and fostering unparalleled growth.
Paid Advertising FAQs
Paid Advertising Services focuses on increasing website traffic, landing page performance, and ad budget. The combination of these factors rapidly increases your company’s revenue.
Paid advertising, as the name suggests, is online advertising that is paid for. Pay-per-click (PPC), programmatic advertising, Google Ads, Google Display, Facebook Ads, Twitter Ads, LinkedIn Ads, Google and Facebook retargeting, and other forms of paid advertising are available.
If you’ve tried every free marketing channel and are still not seeing good results, it might be time to invest in paid advertising. Paid online advertising will drive significant visitors to your website, raise brand awareness, improve leads, and enhance sales.
Paid commercials often offer a stronger brand presence and a larger number of potential audiences for brands. They typically target audiences looking for products or services comparable to the advertised brand, ensuring that a higher number of customers see and choose the brand.
What is Paid Social? In layman’s terms, “paid social” refers to social media advertisements. Paid social, as opposed to unpaid, organic posts, is sponsored, paid advertising on social platforms. These social media initiatives are designed to increase brand awareness through targeted ads focused at certain audiences.
The primary benefit of earned advertisements is credibility. For example, people are more inclined to believe a product review in a trade journal than a 30-second commercial starring professional performers. Earned media downsides include a lack of control and difficulties measuring effectiveness.
What Is Paid Marketing? Paid marketing, usually referred to as digital advertising, is any method in which a brand targets potential customers based on their interests, purpose, or previous contacts with the brand.
Client Testimonials
Trusted By Hundreds Of Clients & Millions Of Users Worldwide
"I highly recommend them."
Thanks to PROS, the client experienced an instant boost in transactions, conversions, revenue, and average session duration. They also witnessed a significant decrease in bounce rate. The service provider's timeliness, excellent communication, support, and fair pricing were commendable.
We're also impressed with their work on marketing and design work for ads and landing pages.
PROS has built many custom features on their platform that led to over 6,000 users in one month since its launch. They have an impressive marketing and design skills that was associated well with the client's products. Furthermore, they've had over 120,000 impressions and thousands of page views.
Their organic ability to be flexible with laid plans was impressive...
The campaigns have resulted in enhanced lead generation within an efficient period of time. All team members are highly accessible and responsive. They are easy to work with.
