Pay Per Click (PPC) is an essential part of any Internet marketing campaign. When using PPC an advertiser pays for every click based on the bid price the search engine gives to any given keyword. The advertiser only pays for each time the ad is clicked in the search engine results. At PROS we take our clients through a three-step process to optimize their PPC using paid search engines like Google Adwords and Bing Adcenter. First, we establish the keyword strategy by researching the market and analyzing the data to determine what key words will target the correct traffic for your key demographic.  We perform a keyword analysis to find all the optimum keywords and other keyword combinations. Second, we implement our creative strategy by setting the tone of the ad creative by combining broad and exact terms for a specific creative with call to action to convert clicks into sales.  Third, we use two sets of copy for each keyword group and test multiple versions of ads with the keywords. Using these techniques we optimize your ad copy and conversion targeting the right audience and appeal to the key demographic.
Ask us how we can create an iMarketing strategy for you ! Call us at 619-567-9322 or contact us here
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
