The Ultimate Guide to Shopify SEO

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Table of Contents

  • What is Shopify SEO?
  • Built-in Shopify SEO Features
  • Best Practices for Your Ecommerce SEO Strategy
  • Shopify Search Engine Optimization Quick Tips
  • Conclusion

Shopify e-commerce empowers online retailers to establish and sell products via an online store while enabling in-person sales through Shopify POS. Elevating your Shopify online store’s visibility on Google, Bing, Yahoo, and other search engines is crucial for brand exposure.

Optimizing your Shopify store is essential for achieving top search engine rankings and improving customer discovery. Shopify SEO involves refining title tags, meta descriptions, URLs, webpage content, product details, collection pages, and creating descriptive alt text for images. These efforts boost both search visibility and user experience. Learn the strategies of effective SEO for your Shopify e-commerce site to enhance brand visibility and customer engagement.

Key Statistics

  • Currently 3,856,909 websites use Shopify and 11,068 use Shopify Plus
  • Shopify mobile traffic makes up 79% of the total traffic and 69% of orders of all traffic
  • A Shopify user spends 3 minutes and 19 seconds surfing online stores
  • Search traffic to Shopify represents 25% of the total of which 93% is organic and 7% is from paid search
  • The conversion rate on Shopify stores is 1.75%

In addition, Google search is the main source of traffic and revenue for ecommerce stores. Google accounts for over 70% of all global desktop search traffic and there are over 8 billion Google searches per day.

PROS follows the best Shopify SEO practices to help you track your store’s performance using Google Analytics, Google Tag Manager, and Google Search Console. Our Shopify SEO expert presents a Shopify SEO guide that will boost your store’s traffic, SERP, and sales. Examine our Shopify SEO checklist below.

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What is Shopify SEO?

The process of improving the content and technical layout of the Shopify website to improve the quality and quantity of natural search traffic in the store. Actions to enhance your Shopify SEO can include any of the following actions:

  • Add optimized page titles and title tags to your product pages
  • Improve the navigation bar of the Shopify website
  • Incorporate the target keywords and secondary keywords of the page into the page content.

Built-in Shopify SEO Features

One of the reasons Shopify is so good for SEO is that the built-in Shopify SEO features allow Shopify SEO newbies to easily optimize their Shopify pages. Some of these features include:

  • The sitemap.xml file and robots.txt file of the website are automatically generated by Shopify
  • The Shopify theme will automatically create a title tag containing your store’s name
  • You can edit the alt text of the image directly from each product page
  • You can edit the title tag, meta description, URL, etc directly from each page.

Best Practices for Your Ecommerce SEO Strategy

Step 1. Optimize your Shopify website structure

The way your content is organized on the page is very important to the success of SEO. When shoppers can find what they are looking for quickly and easily, they tend to spend more time on your website and view more pages, which helps your search engine rankings.

Step 2. Improve user experience

Now let’s take a look at some ways to improve the user experience of your website, which will also help you rank higher in search results.

Improve your website speed
Website speed is related to accessibility. When your website is easy to navigate and everything is moving fast, visitors won’t get frustrated. This means they may spend more time on your website.

Use responsive design
Responsive design means that your Shopify store looks great on any device, including desktops, tablets, and smartphones.

Responsive themes can greatly improve the user experience and keep visitors on your website longer. Since Google considers time on page to be a sign of website value, having a website that is easy to browse and read can improve rankings. In turn, improved rankings and better usability will lead to repeat visitors and increase conversion rates.

Step 3. Research the right target keywords

If there are no tips on keyword research, any Shopify SEO guide is incomplete -the foundation of SEO success.

But how do you find the right keywords to drive traffic to your store?

The best way to start is not to use fancy tools, but to list at least five main topics that customers care about and are closely related to your product.

4. Optimize Your Shopify Products Pages

At this point, you should have a keyword list and a logical site structure. The next step is to use keywords to optimize store pages. Start with your homepage. These may be your homepage, main product line, and best-selling product page. We are talking about the most profitable pages with the highest conversion rates.

Step 5. Build Links to Your Store

Search engines use backlinks to determine how the wider community evaluates your website. Think of it as a word of mouth for SEO. This is an off-page optimization strategy that relies on establishing your credibility and trustworthiness.

Step 6. Rank Higher With Content Marketing

Now that you have everything else ready, let’s talk about content marketing.

Content is the reason people visit your website. As the owner of an ecommerce website, you may be inclined to skip content, or you may consider sufficient content for product descriptions.

Trust us, if you take the time to create original content that increases the overall user experience, you will achieve greater success.

Deciding what to write can be daunting, but it doesn’t have to be. List all the questions your customers ask you or anything you think they might want answers to. Not product information, but real answers.

Your content is an opportunity for customers and potential customers to understand your brand in a way that does not involve sales. This is also one of the easiest ways to rank for more keywords and get more backlinks.

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Shopify Search Engine Optimization Quick Tips

  • Write a text and meta description below the title, and describe your business with a keyword-rich copy.
  • Include all broad and relevant keywords in your homepage content.
  • Anticipate and resolve any potential problems or concerns that may arise.
  • Add structured data for products and FAQs.

Conclusion

While Shopify SEO requires time and dedication, the benefits like improved search engine optimization ranking, high performance, and sales are important for the success of your e-commerce sites. Follow the above steps to help rank your e commerce site in search engines and generate more organic traffic. Also, there are more Shopify ecommerce solutions for websites to boost your site’s SEO like integrating Shopify apps for SEO.

PROS, a search engine ranking company helps you deliver traffic to your website, build brand exposure online and generate SERPs report. With over 15+ years of experience in marketing and technology solutions, our highly skilled developers optimize landing pages, your Shopify store for Mobile SEO, provide search engine optimization keywords, etc.

If you’re interested to make significant improvements to your search engine optimization on Google, please contact us for complimentary SEO analysis of your website.

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