Driving traffic to your website is a major challenge. Here are some tips to help you boost traffic via search engines like Google, Yahoo, Bing and social networks like Facebook, Twitter, Youtube & Blogs. Below we have mentioned some of the basic key points that you must take care of in order to drive traffic to your website or blog.
1. Search Engine Optimization (SEO)
One of the first things is to optimize your blog or website content for search engines to help you increase organic traffic to your website. Organic traffic is the most effective as it is the usually highest targeted and best converting traffic to your website. This involves setting up On Page SEO & Off Page SEO properly including meta tags and getting people to link you on quality and high authority websites. This involves adding high quality content that engages visitors in order to have a low bounce rate.
Social Media networks are one of the easiest ways to get traffic from loyal visitors. You must have a strategy on how you will promote your brand on the social media websites. Social Media websites like Facebook, Twitter, Pinterest, Instagram, Tumblr and many more have their own guidelines and you must engage with your fans/followers using posts to get likes/followers. People worldwide really love to spend their time on these social media sites nowadays to read, watch and interact with their favorite brands. So, they are proving to be much more effective than ever. You can add social media sharing buttons onto your website so that the visitors can share your content or the article to their social media accounts. Add a variety of Video, Images and text to your site will help you get the most out of social media. Social media also helps create user generated content (UGC) on your site boosting your site’s authority in search engines.
3. Guest Posting
Writing a guest post on other blogs is a pretty good idea to drive traffic to your website. Many bloggers are opting for this option nowadays as it allows the blogger to give a short bio of their blog and also gives a backlink too.
4. Quality Content/Blogs
Search Engines look for fresh and high quality content on your website and your site must have unique content with SEO friendly structure that engages visitors. The saying, “Content is king”, is reinforced by the recent Google Panda & Penguin SEO algorithms plus engaging visitors requires adding value through unique content. Huffington Post, NY Times and Wall Street Journal have really high engagement since their content is fresh and of very high quality. Adding a blog with wordpress, Joomla or any other SEO friendly content management system will help you get lots of traffic.
5. Email/Newsletter Subscription
You must make a mailing list or must allow visitors to subscribe to the newsletter on your website so you update your website visitors about the latest updates on your website. That will help you to gain more traffic regularly and engage your subscribers.
6. Use of Webmasters & Google Analytic Tools
Tracking the performance of your website time to time will probably help you take further steps in order to gain more and more traffic. You can track the loading speed of your website or track the source of your traffic that will help you analyze where you are lacking behind in gaining heavy traffic to your website. There are various tools like Google Webmaster tools, Google analytics and much more.
7. Backlinks/Sites Linking to Your Website
Getting quality backlinks to your website will improve your overall SEO. Additionally, backlinks to your website will help gain new sources of traffic from different websites targeted to your content. This requires time and patience plus a strategy with the help of professionals and is a long term process but with the right technique can boost your overall visitors significantly from all sources.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.
