Tips For Using a Marketing Case Study Template
Use case studies to tell a compelling story. Case studies provide the information customers need to make an informed decision about your products or services. Use a case study to explain how your product or service has changed or continues to change your business. Plan and obtain client approval before sharing any financial or technical information. Hire a professional writer and illustrator to create a professional-looking case study.
Read marketing case studies from successful campaigns. Take note of the key takeaways. The most common reasons consumers buy products or services are: because they solve a problem, provide quality or unique services, provide a social or personal experience, or deliver the promised outcome. Identify your target market and think of creative ways in which you can sell your product or service to them. Research your market to identify potential issues or challenges they face that can be addressed with your product or service.
Plan your web page layout. Most case studies focus on a single aspect of a marketing campaign. Your sales page may not contain a graphic or animation, but it could include text, graphics, video, and links. Break down the content into digestible segments. Make sure the visual component’s load quickly and are easy on the eye. If necessary, rework your design so everything loads equally well.
A good marketing case study contains information that solves a problem or presents a solution. Think about your product or service, and identify the most important benefits or advantages that customers will get from purchasing your item or service. Be straightforward when sharing this information, and don’t lie. Consumers have the right to know if there are other options or they won’t be impressed by a dishonest company.
Create content marketing strategy. Sometimes marketing case studies don’t discuss how your company can benefit your target audience. Your content marketing strategy can address this through the content you create and distribute. Tell consumers about the benefits and features of the product or service you’re offering, and how the product or service will make their lives easier.
Focus on measurable results. Some marketing case studies look at the big picture, which is fine; however, it is unlikely that consumers will purchase a product or service based solely on the theory of “if it sounds too good to be true, it probably is.” The focus of your marketing case studies should be on measuring results. Measurement is key to developing an organic traffic strategy, and you can do this through web analytics tools, visitor analysis reports, and other tools that provide data about customer responses to your marketing efforts.
Use a great example. When you read marketing case studies, you rarely see a clear example of a problem that a real scenario would address. Instead, you are often left with just a series of words describing the product or service in question. A great example would address how customers will feel when they walk into the store and feel like the line is moving slowly. This type of example is so much more engaging than simply a series of words describing product details.
Show how you helped a client. When you read marketing case studies, you will almost always see how the company made a change to address a customer’s complaint. However, how many cases include how the company changed after receiving feedback from the public? Include this information when presenting the study to help present your brand as a successful leader in their industry.
Show how the customer is going to benefit from the changes you implemented. Marketing case studies don’t necessarily have to involve customers at all. Instead, use this as a time to discuss how the new marketing strategy will benefit the company and how the new campaign is going to change the way customers experience your brand. From there, show how the change will give them a better experience than they had before. Whether this involves providing an email or phone call to thank them or simply leaving them a message on their website, make sure that it includes all of the benefits that the new changes will provide.
Use your personal experiences. A popular technique used by marketing case studies using Alexa is to use their own stories. For example, instead of simply describing what the case study was about, describe how you personally experienced the situation. In turn, your audience will be able to relate to and understand you. As you can see, you need to put yourself in your customer’s shoes when creating an explanation of how the change came about.
Take advantage of case studies that are available online. Although you may find a lot of information online, most of it is from marketing case studies that were written several years ago. While you can certainly learn a thing or two from these cases, don’t rely on them exclusively. Instead, make sure that you incorporate everything you’ve learned into your own explanation of how the marketing case study template works.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
