Top 6 Key Factors for Hiring Ecommerce Marketing Agencies

Key Ecommerce Statistics

• There are over 2.1 million online stores and 263 million online shoppers in the US as of 2021. (digitalintheround)
• eCommerce is expected to generate $5.42 trillion in sales per year by 2022
• By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. (Nasdaq)

Factors to Consider for Ecommerce Marketing Agencies

When looking for the right ecommerce marketing agency for your company, it is important to take note of some key factors.
1. Agile Marketing
First, ecommerce platforms that are managed by an agency are more stable. Since they have many resources at their disposal. They are able to provide the support that keeps ecommerce platforms running smoothly. Since an ecommerce and marketing agency has skilled staff who have years of experience in the field, they know exactly what to do and how to do it.
2. Extension to your Network
The next key factor to look out for when looking for an ecommerce marketing agency is its clients. Ecommerce businesses that belong to agencies have a wide customer base. These agencies have developed good relations with other firms that offer ecommerce solutions. Including those that handle online payments. Such relations can make ecommerce seem easier and smoother to customers. These relations also increase the chances that they will buy from an agency instead of going through their own or other credit card processors.
3. Premium Technologies
In addition to the wide clients, ecommerce agencies that have years of experience in handling ecommerce transactions are also well-equipped with the latest tools and technologies. Since ecommerce is constantly evolving, it is crucial to find an agency that can keep up with technology. In fact, this is the most crucial quality that potential clients should look for in an ecommerce agency. It is not enough to hire an ecommerce agency and hope that it can provide you with what you need. You need to know that it can provide you with the best available technology, equipment, and software.
4. Delivery & After-sale
The final major factor to think about when hiring an ecommerce marketing agency is the kind of after-sales service that it provides. You want to hire an agency that can deliver quick services that you need to have taken care of at the time of purchase. A good ecommerce agency should be able to offer customized support in case-specific products or services pose problems. Or if you have special needs such as accepting credit cards.
Ecommerce agency services comprise after-sales service and technical support. An ecommerce agency offers these services, usually at a reduced cost. The after-sales service involves customized software and hardware to carry out your orders. The technical support service involves the repair and recovery of products that encounter manufacturing or technical defects.
Most ecommerce marketing agency experts offer these services, as part of their overall package. It is a way to give clients extra convenience and assurance that the products they order will be delivered on time. Thus, if you need to ship a product that needs to be delivered after a few days’ time, you should hire an ecommerce agency instead of working on it yourself.
5. Technical Expertise
Expert knowledge is another thing that top agencies in this industry are known for. An ecommerce marketing agency that has extensive experience in helping firms develop and grow online will have the skills and knowledge necessary to help your website move forward. Expert knowledge can come in handy when it comes to dealing with technical issues, such as installing a shopping cart, developing a secure shopping cart, and optimizing your website for better search engine rankings. In addition to having extensive experience in the field, expert knowledge in this industry means that your ecommerce agency will have the ability to help your staff stay up to date on all of the latest trends and will be able to help them effectively sell items.
6. Value-based Pricing
Full-time employees are more expensive than hiring an ecommerce marketing agency. In the digital era, keeping your staff consistently learning about new and best practices in marketing is also expensive. The cost of hiring an in-house full-time and experienced resource involves not just salary but other benefits like vacation pay etc. and external tools. Hiring an ecommerce marketing agency will cut down these costs.