Ultimate Guide to Shopify Customization

Get a Quote
Pros blue banner contact Us
Post Views: 3976

Table of Contents

  • Introduction
  • How to Customize Shopify Ecommerce Platform?
  • Customize Shopify Theme
  • Customize Shopify Products
  • Customize Shopify Discounts
  • Customize Shopify Checkout
  • Customize Shopify Payments
  • Benefits of Shopify Customization
    1. Improves Conversion Rate
    2. Encourages Customers to Spend More
    3. Establishes Trust with Customers
  • Conclusion

Introduction:

Unveil the power of Shopify, the pinnacle of e-commerce platforms revolutionizing online stores and retail point-of-sale systems. As a leading Shopify Web Development Company and Shopify Plus Website design agency, we harness its premium features and cutting-edge functionalities for unrivaled front-end styling and robust CMS capabilities.

With extensive API support and many tools like Theme Kit, Shopify empowers the creation and customization of fully functional e-commerce platforms, elevating the online retail experience.

Maximize sales and performance by leveraging Shopify’s customization potential. Automate campaigns, craft tailored buyer journeys, facilitate seamless payments, explore direct social selling, and unearth a world of limitless possibilities for your e-commerce success. Join our Shopify Experts and witness your online business soar to unprecedented heights!

Key Statistics

  • 641,773 live websites are using Shopify Custom Theme
  • 87% merchants use Shopify apps to customize the user experience
  • 993,921 live websites are using Shopify Discounts

Before launching a Shopify e-commerce website, it is important to customize Shopify themes, products, discounts, checkouts, and payments for a seamless user interface (UI) and user experience (UX). This encourages your visitors to purchase your product and convert visitors into customers.
Also, 6500+ apps are available on the Shopify App Store to customize the user experience. From the color scheme of various elements to the navigation menu and layout, you can customize everything to deliver a fast, reliable, and scalable Shopify store.

How to Customize Shopify Ecommerce Platform?

Shopify offers various features, functionality, and apps to develop, design, and customize stores efficiently. With Shopify customization, you can modify themes and elements to present your products effectively, process payments faster, offer discounts and simplify the checkout process:
Shopify is customizable. Your online business can customize Shopify e-commerce sites to:

  • Build custom menus that help users to navigate through products and content
  • Add a custom domain to your business
  • Customize dynamic checkout buttons for your products
  • Enable filters to assist customers in finding engaging products
  • Build your online store utilizing responsive themes and much more…

1. Customize Shopify Theme

With Shopify, you can customize the templates or themes aligned with your company’s needs, goals, and brand identity. Themes can be edited to customize your Shopify store’s content, layout, typography, and colors. These customizations might range from small tweaks to complete redesigns.

Shopify theme detector allows merchants to identify a theme used by other businesses and implement it on their website. Shopify customization requires technical expertise. Hire a professional Shopify web developer and designer to first create a backup copy of your theme.
Shopify also launched Dawn, a new standard for its storefront theme development, which the company said is 35% faster than its current default theme. In addition, Shopify said that its new Theme Store will be open for developers to submit on July 15.

What is Online store 2.0?

According to Shopify, Online Store 2.0 is the most significant rewrite of Shopify’s Liquid design language. Simply put, a completely redesigned online store will make it easier for developers to create unique features for merchant stores.

2. Customize Shopify Products

Shopify product customization helps to attract and convert customers. Customizing your products requires a balance between the front-end for customers and the back-end for your team. While displaying your products in an attractive manner is important, Shopify product personalisation and customization will help make products easy to purchase, update, add, remove, manage, and list products across multiple sales channels.
As for product customization, pay special attention to:

  • Shopify Multi-channel sales: Shopify’s integration helps to push your products to over 20 different channels automatically. For example, POS for physical sales, social networks like Facebook, Pinterest, and Instagram, chat platforms for conversational commerce, mobile apps, and wholesale channels
  • Shopify Variants: Merchants can add up to 100 variants of a product. For brands with deeply customizable products, complete code control over the backend removes such limitations
  • Shopify Metafields: It enables users to customize products, collections, blog posts, and even entire pages instead of creating multiple templates.

3. Customize Shopify Discounts

Price is an important leverage point to attract new customers, retain and reward the existing customers, and increase the average order value. There are three options to automate and customize discounts for Shopify including Shopify product bundles:

Discount codes: Merchants can create discount codes for customers to enter at checkout manually. They can apply these discount codes to specific products, collections, customers, or universally on checkout.
Price Discounts: These are manual creations used to mark down products or collections, resulting in a comparable price that shows savings in the form of dollar amounts and percentages.
Custom Scripts: It enables merchants to create custom codes to apply a variety of buying incentives automatically. For example, tiered pricing for volume, free shipping thresholds, BOGO, and any other logic you can think of.

4. Customize Shopify Checkout

Create a custom checkout experience with Shopify and Shopify Plus that customers can trust and be confident that their personal and payment information is safe. With Shopify checkout customization, Shopify and Shopify Plus merchants can completely customize their checkouts through the checkout.liquid file. Some of the elements in the checkout pages that make it easy to purchase a product include:

  • PayPal, Amazon Pay, and other payment gateways
  • Option to create an account through email, Facebook, or Google
  • Automatic applying of coupon codes
  • Adding shipping fee automatically
  • Applying free shipping and coupon codes automatically

5. Customize Shopify Payments

Personalizing payments: With Shopify payments integration, businesses can accept payments from anywhere around the world. Shopify offers 100+ payment gateways, which includes Shop Pay. Shop Pay allows you to accept credit and debit cards online or offline without a third-party setup. In addition to the Level 1 PCI compliant checkout, Shopify’s hosted payment SDK can integrate any payment gateway.

With Shopify Script Editor, you can create a reliable checkout experience to show, hide, or rename payment methods based on select products, customer groups or tags, etc. Resulting in a payment process that’s personalized for each customer.

Mobile Payments: Shopify allows seamless integration with mobile-responsive payments gateways like Apple, Shop Pay’s new one-field confirmation, etc.

Shopify’s Script Editor, mobile-payment options, and sales channels on Facebook, Pinterest, Instagram, etc. combine to provide complete customization to your online store.

Benefits of Shopify Customization

1. Improves Conversion Rate

According to KissMetrics research, 42 percent of online shoppers judge a website solely on its design, and 52 percent will not return if the aesthetics are poor. To improve conversion rate, you need to create a user-friendly and unique design that facilitates easy browsing for customers.
A customized design that delivers a secure, reliable, and fast user experience can increase click-through rates, boost conversion rates and decrease bounce rates. Some of the examples that contribute to a positive user experience include:

  • User-friendly navigation
  • Fast checkout process
  • Appealing color scheme

2. Encourages Customers to Spend More

A seamless design and UX can help increase the average order value to encourage the customers to buy more. You can also get customers to spend more via certain strategies when designing your Shopify site including:

  • Upselling products
  • Cross-selling related products
  • Installing a currency converter
  • Offering free shipping

All of these strategies can be implemented with Shopify apps that expand and customize Shopify themes.

3. Establishes Trust with Customers

Establishing trust with customers is important to boost sales and conversions. Consistency in your design and UX is key, so you should ensure that:

  • Landing pages complement your brand identity
  • Add reviews, contact information, etc.
  • Use the same tone across the website

Transparency is of utmost importance. When it comes to your Shopify store, there should not be any hidden fees during the checkout process. Consumers view this as untrustworthy and will abandon their carts in record numbers. Incorporate an about us page or regular blog posts to gain the trust of customers.

Conclusion

Shopify empowers brand control over ecommerce stores without compromising speed or agility, offering extensive Shopify customization options. Optimize site speed and responsiveness through Shopify store customization, enabling swift implementation of new projects, products, and campaigns while delivering unique, personalized user experiences. Tailor Shopify themes, product options, discounts, checkout, and payments for scalable, controlled business growth.

Customization fuels higher conversion rates, increased average order values, and enhanced customer loyalty. As a top-tier Shopify customization company, PROS ensures 24×7 support, providing expert Shopify web designers and developers for intricate UI/UX enhancements aligned with brand guidelines. Our focus on streamlined features like shopping carts and checkout processes bolsters sales and overall performance. Contact us for a free proposal and elevate your Shopify store.

Pros Logo White

Scroll to Top