Table Of Contents
- Introduction
- Advantages of Shopify Plus
- Reliability
- Customization
- High-Traffic Optimization
- Advanced Apps
- Wholesale Channels
- Â Enhanced Access to Code
- Why Migrate from WordPress to Shopify?
- Conclusion
WordPress or Shopify, which is the best ecommerce platform for your business in 2022? Shopify offers ease-of-use, unlimited features, and automated e-commerce solutions.
Shopify is a subscription-based eCommerce platform that helps businesses of all sizes sell physical and digital products. Shopify provides an extensive list of features, functionality and benefits to ecommerce stores including built-in SEO, customization, Shopify POS, 24*7 support and maintenance, etc.
Shopify POS is a defining feature of Shopify, The Point of Sale feature allows businesses with physical stores to sell their products in the real world. Shopify offers integration of POS utilities, card readers, and printers with your e-commerce website. Shopify POS ensures smooth workflow between online and physical stores.
On the other hand:
WordPress is an open-source content management system (CMS) to build any type of website. WordPress has 2 related sites; WordPress.com- A subscription-based CMS platform and WordPress.org- A free to use content management system software used to run a self-hosted version of WordPress.
The competition between Shopify and WordPress is significant:
- Shopify has over 26% of the market share as of 2021 whereas WordPress has about 12% market share. (Source: TrustRadius)
- Shopify has over 3.75 million active websites whereas WordPress has about 5 million active websites.
In this post, we will be talking about the advantages of the Shopify enterprise platform – Shopify Plus and why businesses should migrate from WordPress to Shopify.
Advantages of Enterprise Plan – Shopify Plus
Reliability
Shopify provides a reliable SaaS platform that can support up to four million hits per second and 99.99 percent uptime. With Shopify Plus, businesses can handle up to 8000 transactions per minute without worrying about mid-transaction server crashes. In addition to this, businesses get a 200TB storage capacity. This can be a decisive factor while choosing between WordPress or Shopify.
Customization
Shopify Plus has an extensive list of ecommerce benefits. Businesses get access to unique theme designs to meet your brand’s specific needs through CSS and full JavaScript control. Shopify Plus Script Editor enables ecommerce businesses to build a theme according to their preferences and the products they offer.
High-Traffic Optimization
With Shopify Plus, businesses get access to LaunchPad. With Shopify LaunchPad, ecommerce stores can handle high-traffic volumes when a product is launched. It provides the ability to schedule a variety of events, including specific theme changes and special pricing visibility of certain inventory.
Merchants can also lock their stores for some time to build hype. With the help of Shopify Plus Launchpad, businesses can use captchas during the checkout process to prevent intrusive bots from infiltrating the events.
Advanced Apps
Shopify Plus also offers merchants access to advanced apps which help their business grow and better satisfy customer needs. For example, merchants can benefit from using Shopify Flow by automating business processes in just a few clicks, removing the need to carry out repetitive tasks.
Wholesale Channels
Shopify Plus wholesale channel is a separate, password-protected storefront that is an extension of an already existing online store. Ecommerce for b2b or wholesale channels refers to selling products to another business, in bulk and at a discount, online.
The wholesale store of a business has a separate storefront and separate login credentials. It entails that only wholesale and loyal customers can access the wholesale storefront and enjoy the benefits of wholesale pricing.
Enhanced Access to Code
With Shopify Plus, businesses can benefit from having extra API calls and developer tools. These tools can enhance features without breaking existing solutions. Advanced scripts can be used to make improvements to pages such as the checkout process with custom discounts, shipping rates, and product recommendations
Why Migrate from WordPress to Shopify?
Shopify provides an extensive list of features that help ecommerce stores in increasing their reach and sales. From content management to security, Shopify covers it all:
Content Management: Shopify has a built-in SEO feature (meta titles and descriptions, headings, canonical tags, image alt text, sitemap, and others) that can help a business rank better in search engine results.
Though WordPress stores versions of pages and posts that can be rolled back anytime it lacks SEO. SEO plays a vital role in lead generation and customer conversion.
While choosing between WordPress or Shopify for content management services, Shopify out performs WordPress.
Theme Store: Shopify has over 70 themes – 10 of them are free. Another benefit of Shopify is that all templates are mobile responsive, thus making them effective for mobile users. Shopify theme detector enables businesses to identify the themes used by an ecommerce store. The Shopify app store provides a decent collection of apps. Shopify Metafields is one such example that enables you to customize the functionality and appearance of your Shopify store by letting you save specialized information.
WordPress provides a wide spectrum of themes but most of the themes are developed by plugin owners. This gives rise to a UI crash after the software update of WordPress. Between WordPress or Shopify, Shopify has the more intuitive and responsive themes.
Payment Gateways: Shopify has a built-in payment gateway option known as Shopify Payments. Moreover, Shopify provides access to third-party payment gateways that include PayPal, Stripe, Square, Amazon Pay, Apple Pay, etc.
With WordPress, payments are available via plugins. It requires technical skills to install these plugins. In terms of payment gateway options between WordPress or Shopify, Shopify outscores WordPress.
Maintenance and Security: in a quick comparison between WordPress or Shopify, Shopify is a SaaS platform that handles security and maintenance updates in the background. Shopify delivers an SSL certificate and supports two steps authentication. Besides, it is PCI compliant which is vital for accepting credit card payments.
For businesses that use WordPress themselves, security issues are a major concern. WordPress store owners need to hire a third-party service to handle their WordPress eCommerce store, maintenance, and security.
Customer Support: Even with a robust and reliable platform, questions and problems may still arise. Shopify provides 24*7 support and maintenance via email, phone, or live chat.
Being an open-source platform, WordPress doesn’t enable dedicated customer service.
Customer support can be a decisive factor while choosing between WordPress or Shopify.
Conclusion
Apart from the above-mentioned benefits, Shopify has an extensive list of sales-driven features that include SEO features, Shopify POS, 24*7 maintenance, etc.
Shopify offers powerful tools that include SEO integration for better search engine scores. Shopify-powered stores are fast and responsive thus decreasing their loading time. Shopify Point of Sale is another powerful feature where businesses can integrate their ecommerce store with their offline store enabling them to sell products both online and offline.
WordPress or Shopify, which is the best platform for your business in 2022? Shopify is the recommended platform.
PROS has an experienced team of Shopify migration experts that delivers end-to-end migration solutions from WordPress to Shopify. Build a Shopify website from scratch or migrate from an existing platform. Contact us today
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
